Clemenger BBDO and Smith St., the bespoke agency model behind Coles supermarkets, have brought Rosie Brown on board as head of social.
Based in Melbourne, Brown joins the partnership from social-first creative agency Kill Boring Dead (KBD), where she spent two years leading strategy before taking on the broader role of Head of Creative & Strategy.
Her time at KBD saw her work across social-led campaigns for a range of brands, including Cathay Pacific, Bank of Queensland, SunRice, Red Rooster, The Magnum Company, Daikin, Carman’s Kitchen and TheraBreath.
Among the work was Cathay Pacific’s creator-driven TikTok campaign ‘OMG, I’ve got to tell you about my flight’, BOQ’s TikTok series ‘The Ultimate Queenslander’ and TheraBreath’s rather pointed ‘P.S. Your Breath Stinks’ campaign.
Before joining KBD, Brown spent close to six years at Social Garden, finishing up as head of client services & strategy. Her earlier career also included in-house marketing and content positions at The University of Melbourne, Deakin University and Massey University.
In her new role, Brown will oversee social across paid activity, campaigns, organic content and influencer partnerships.
