Stephen King-Style Marketing Stunt Sees Purple Balloons In Mailboxes Across Oz

Stephen King-Style Marketing Stunt Sees Purple Balloons In Mailboxes Across Oz
B&T Magazine
By B&T Magazine



Cadbury’s latest marketing stunt has seen some residents of Adelaide, Melbourne, Brisbane and Newcastle awaken to purple balloons tied to their mailboxes.

While the scene may be reminiscent of Stephen King’s It – where a freaky clown lures small children into drains with a red balloon – residents who had been balloon-ed actually awoke to free chocolate.

In a toss-up of balloon-based luring, chocolate is definitely the preferable outcome. Plus, these balloons are biodegradable!

The stunt’s aim was promoting Cadbury’s new breakaway chocolate for World Chocolate Day. In the residents’ mailboxes was also a note reading “we know it has been a challenging time for many, but we want to continue to celebrate the small things in life,” according to 7News. 

Paul Chatfield, the brands senior marketing director, said in a statement that: “It’s been a difficult time for many Australians, so we wanted to use World Chocolate Day as an opportunity to surprise and delight everyday Aussies across the county to make their morning a little more interesting with Cadbury Breakaway.”

NSW MP Sonia Hornery shared pictures of the balloons on Facebook.

According to Facebook, many people were chuffed with their free chocolate.

One user wrote, “It was a lovely surprise. Many thanks to the delivery people for getting out on such a cold morning.”

Those who missed out made sure to express their suburb’s interest, should Cadbury unveil any future free-chocolate-based marketing stunts.

One commenter wrote: “Why only Lambton! People in Waratah West love chocolate too. What a great thing to do though, thanks Cadbury.” Her message included a winky face emoji, as a hint.

Cadbury collabed with food insecurity organisation OzHarvest for the promo, offering a free block of the choc to anyone who donated $5 or more to the organisation.

According to the OzHarvest, they have now run out of free chocolate (though donations are still welcome!).

An honorable intention indeed, but maybe next time steer clear of the creepy balloons.

Featured Image: Facebook/Sonia Hornery MP




Please login with linkedin to comment

Cadbury Marketing stunts OzHarvest world chocolate day

Latest News

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps
  • Media

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps

Don’t treat regional media as a charity, but a real growth opportunity: That’s the message from Boomtown’s final masterclass of 2023, attended by almost 100 media industry representatives from across the nation. The masterclass was part of a series of educational sessions, delivered by Boomtown, the media collective championing advertising in regional Australia. The sessions […]

a data analyst using technology AI for working tool for data analysis Chatbot Chat with AI, using technology smart robot AI, artificial intelligence to generate something or Help solve work problems.
  • Advertising

Introducing Yahoo Blueprint: A New AI-powered Suite For Better Ad Performance & Optimisation

Yahoo Advertising has launched Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP. Fuelled by over 335 million logged in Yahoo users globally, Yahoo Blueprint enhances decisioning, makes AI more accessible, and serves as a results-driven guide throughout the campaign lifecycle to deliver better outcomes for advertisers. This new AI […]

Publicis Sapient Announces Launch Of PS Hummingbird, Expanding Its Generative AI And Cloud Capabilities With Microsoft
  • Technology

Publicis Sapient Announces Launch Of PS Hummingbird, Expanding Its Generative AI And Cloud Capabilities With Microsoft

Publicis Sapient, a digital business transformation company, today announced the launch of a new joint venture with Tquila called PS Hummingbird. Lead image: Nigel Vaz CEO of Publicis Sapient The partnership with Tquila, with whom Publicis Sapient has collaborated on several other ventures, will extend Publicis Sapient’s generative AI offerings powered by Microsoft Azure, Microsoft […]