Squiz, an Australian-founded, global Digital Experience Platform (DXP) company, today announced new and updated products in its DXP and a Software as a Service (SaaS) delivery model to allow organisations to choreograph personalised digital experiences and services.
The Squiz DXP is a suite of open, fast and flexible products that includes new versions of Squiz Matrix and Squiz Funnelback, Squiz Datastore, and the new Squiz Connect product.
Squiz Matrix 6.0 offers easy content management with a new drag and drop user interface. A new page building, inline editor experience, and easy integrations that enable content teams to create and manage new sites quickly with less reliance on IT resources. Squiz Funnelback 16 is a web search platform that uses advanced machine learning to deliver personalised search results and content analytics so organisations can optimise digital content.
Matrix and Funnelback are now also available as a service, hosted on the Amazon Web Services Cloud, to give customers greater flexibility, scalability and reduced management costs.
New Squiz Connect, launched today, is a cloud-based integration platform that makes it easy to integrate data from applications such as CRM, marketing automation, learning management, and HR systems into a site to improve personalisation and automation. It supports digital teams struggling to integrate tech stacks by removing the need for custom coding, reducing the time and cost to build integrations, and allowing them to leverage existing application investments.
Squiz Datastore, a data service to store and serve the customer data that drives personalised experiences, features improvements to enable more self-service and speed up project delivery.
Squiz today also introduced the Squiz Experience Cloud platform so users can quickly and easily manage and access all their Squiz applications from one central portal.
“With budgets under more scrutiny than ever, calculating the ROI for a new DXP is critical. A big factor in ROI is ongoing costs, which is where closed DXPs often start to spiral. The majority of the effort and cost involved in a DXP program can be spent on integrations with internal and external systems. With the introduction of Squiz Connect, we aim to cut the cost of typical integrations by at least 50 per cent,” said John-Paul Syriatowicz, Squiz Co-Founder and Global CEO.
“The new solutions and SaaS deployment Squiz announced today in the largest launch in our history supports our customers as they adapt to the new normal, where CX-driven digital transformation and digital services are core to future organisation-wide strategy.”
The University of Melbourne uses Squiz’s DXP to manage its web presence and acknowledges that user expectations are growing, driven by the general desire for digital experiences and services that are simpler, more relevant and more engaging.
According to Anthony Mannering, Leader – Digital and Online Channels, University of Melbourne, “Higher education has sometimes been a DX laggard, but Covid-19 makes that unsustainable. At the same time, revenue pressures mean that improving ROI is now business-critical. Institutions that manage to deliver exceptional value and experiences with limited budgets will be the ones that thrive. By combining Squiz’s powerful, easy set of tools with our internal expertise in digital and brand, we can represent the university to the world. Our student recruitment, academic research and corporate communications all leverage the platform to create cost-effective, rich experiences that deliver measurable results.”
