Accounting platform Xero has awarded its media planning and buying account in Australia to Speed and to D3 in New Zealand following a competitive review.
Ian Perrin, managing partner at SPEED told B&T, “So many clients talk about leveraging data to make fast and effective marketing decisions, but Xero just get it done. It has been a joy to start working with such a passionate and purposeful team there, and we are excited about how SPEED might help them to their next chapter of growth.”
Kevin Allen, media strategy manager said: “We are a deeply analytical business, so we embarked on a rigorous process to find an agency who could not only execute our media requirements but provide unique and business focused insights. SPEED delivered that, and working in tandem with D3 demonstrated their ability to execute effectively across Australia and New Zealand.”
Richard Thompson, Managing Partner at D3 said, “As one of New Zealand great success story, we couldn’t be more excited to be working on such an iconic brand. We have a strong partnership with SPEED based on a similar philosophy and operating beliefs, so we can’t wait to work with them”.
