Spark has unveiled a new brand positioning, ‘It’s better with Spark,’ brought to life via Colenso.
The campaign includes a film created in collaboration with director Damien Shatford from The Sweetshop.
The TVC shows two friends on a car journey, which starts with phone issues, leading one of them to borrow her friend’s phone. After discovering her friend is on the Spark network, the story takes a surreal turn as the passenger section of the car splits off and propels her on a journey no one saw coming.
“Our new campaign is an ode to discovery – more connection, more possibilities, more of what matters to you with Spark. We hope it brings a sense of joy and wonder to New Zealanders,” Hannah Bay, brand experience chapter area lead at Spark NZ said.
“We set out to tell a story that draws people in and gets them curious about our network. And what better way than Spark powering someone’s cross-country journey in a quarter of a car? It’s bold, it’s joyful, and it captures the feeling of being with Spark,” Kimberley Ragan, Colenso group creative director added.
The campaign launched on 21 September with a two-minute hero spot airing in cinemas.
It is supported by 90, 60, 30, and 15-second cutdowns, a suite of social assets, and executions across most media channels.
Credits:
Client: Spark New Zealand
Data and Marketing Director: Matt Bain
Brand Experience Chapter Area Lead: Hannah Bay
Chapter Lead – Brand: Olivia Wright
Brand Partner: Ingrid Bennie
Creative Agency: Colenso BBDO
Media Agency: PHD
Production Company: The Sweetshop
Director: Damien Shatford
DOP: Sam Chiplin
Executive Producer: Jimena Murray
Audio: Craig Matushka at Liquid Studios
