Independent media and creative consultancy SOLVD has launched a refreshed brand identity and updated mission, marking a new phase of expansion following sustained client growth and an evolving service offering.
The Newcastle-based agency has also announced plans to transition into a group structure, to be known as SOLVD Group, with the business set to operate alongside a number of specialist divisions. The first of these divisions is expected to launch in the coming months.
Some of their clients include Reflections Holiday Parks, PKF, Third.i Group, Glencore, Surfest, the University of Newcastle, Noveco Surfaces and Hunter Water Corporation.
Alongside the structural changes, SOLVD has launched a new website featuring a refreshed interpretation of its signature yellow brand colour and a modernised logo system.
The updated identity introduces a bold, high-contrast visual language designed to reflect the agency’s confidence and creative approach. The revised wordmark, “Solvd.”, has been crafted to signal precision and intent, aligning with the company’s emphasis on considered creative thinking.
The new digital platform adopts a streamlined three-colour palette of deep black, clean white and SOLVD yellow. The refreshed yellow is positioned as a core visual element, designed to stand out through animated wave forms and halftone textures that give the brand a more editorial, tactile feel online.
The brand evolution comes as SOLVD prepares to roll out its specialist offerings under the new group model, with each division to be underpinned by what the agency describes as a commitment to “insightful creativity”.
SOLVD Principal Consultant Sam Gannon said creativity sits at the centre of the business rather than operating as a standalone function.
“Creativity isn’t just a department at SOLVD. It’s embedded in our business strategy, our processes and the way we think about challenges from the beginning,” Gannon said. “It runs through our back-of-house operations and the way we show up for our clients; that philosophy will continue to carry across every brand in the group.”
He said technological change is reshaping the industry, but stressed that it cannot replace human-led creative thinking.
“The tools are getting smarter, speed to output is definitely getting faster and the ability to automate is growing. And while technology levels the playing field, it doesn’t replicate genuine creative thinking, and the unique insights and ideas that make people stop,” he said.
“We believe that insightful creative will continue to define the best agencies. Our vision is to remain at the cusp of the intersection between technology and creativity, connecting the elements and using that position to attract the best talent, deliver the best services and drive real results for our clients.”
Founded in 2020, SOLVD has grown rapidly, building a portfolio across brand strategy, creative, digital and media services. The agency now operates across Newcastle, Sydney, the Sunshine Coast and New Zealand, servicing clients across multiple sectors.
Gannon said the rebrand reflects the organisation’s expanding footprint and capabilities.
“Over the past few years, we’ve extended our reach and impact, and our capabilities have also expanded well beyond a single-brand agency. It feels like the right time to make that scale and reach visible externally,” he said.
“This new group structure allows us to go to market under specialist brands, in areas where deep expertise really matters, while still being underpinned by the same core team and philosophy.”
SOLVD recently appointed award-winning creative Dan Stephens as its inaugural creative director, tasked with leading creative strategy across brand, campaign and content.
Stephens said the agency’s philosophy was a key factor in his decision to join.
“What drew me to SOLVD was the same thing that makes this moment feel right. The agency doesn’t treat creativity as a service offering, it treats it as a way of operating. That’s rare,” Stephens said.
“The rebrand and the group structure are a natural expression of that. When you have genuine creative conviction, you don’t hold it to one lane. You let it lead across everything.”
