Consumer PR and marketing agency Society has won one of the tastiest accounts going around, Magnum Ice Cream Company, amid a rush of new biz success over the past six months.
Unilever’s ice cream division, which now operates as a standalone business, is progressing towards full separation from the FMCG giant this year.
Society has worked on briefs to launch a “world-first” Sundae Shack in Perth and provide PR support around the ice-creamery’s Minto factory transformation in South-West Sydney.
Society, an independent female-focused agency, has also recently won work for Rydges Hotels & Resorts, Minda, Pixelforce and City of Holdfast Bay. In its first year of operation in the US, it has also picked up briefs to launch the Aussie chocolate bar Violet Crumble and YPulse.
“At Society, we’ve always believed that purpose, people and profit can – and should – thrive together,” said Society CEO and Founder Dena Vassallo.
“These new partnerships prove that brands are looking for partners who can blend bold ideas with meaningful impact. Our global teams at Society consistently deliver great work that moves culture, community and business forward.”
Society works with brands including Woolworths, Optus, Unilever, Stockland and more.
