Snapchat’s Rhys Mugdan Joins PEDESTRIAN.TV To Lead Its Tinder Partnerships Team

Snapchat’s Rhys Mugdan Joins PEDESTRIAN.TV To Lead Its Tinder Partnerships Team
SHARE
THIS



Youth publishing brand PEDESTRIAN.TV has announced the appointment of Rhys Mugdan to fill the newly created role of group partnerships manager and Tinder lead.

The appointment follows news earlier this month that PEDESTRIAN.TV had formed an exclusive reseller partnership with Tinder/Match Media Group.

Mugdan joins PEDESTRIAN.TV from his previous role as the senior sales lead at Snapchat, and will be supported by advertising and partnerships manager Dana Fletcher.

Rachel Tikey, head of partnerships for NSW at PEDESTRIAN.TV, said: “We are thrilled to have Rhys onboard at Pedestrian Group.

“His commercial vision and creative mind will further ensure the proposition for our agency and client partners is powerful and, more importantly, effective.

“Whilst the Tinder partnership announcement will see Pedestrian Group’s strength of reaching and resonating with young Australians continue to grow.”

Roly Elliott, regional vice president of sales for Tinder and Match Media Group, said: “Pedestrian was a natural fit to represent Tinder’s Millennial audience and native ad solutions in the Australian region.

“It is the first time Tinder has launched a partnership of this kind in Australia. Their local expertise and existing relationships with advertisers will be valuable in growing our presence in market.”

Please login with linkedin to comment

Pedestrian.TV Rhys Mugdan Snapchat

Latest News

Monday TV Wrap: MAFS Reunion Finale Dominates The Ratings
  • Media

Monday TV Wrap: MAFS Reunion Finale Dominates The Ratings

Sunday night saw MAFS’ finale episode which netted in an impressive 1,398,000 viewers – an increase of 264,000 from Wednesday night’s episode. The extent of Coco and Cam’s affair was revealed, as was the reveal to everyone that Bryce did in fact buy a gift for his proclaimed not-girlfriend outside of the experiment. Perhaps most […]

by B&T Magazine

B&T Magazine
SBS Retires Iconic ‘The World Game’, ‘Cycling Central’ Brands
  • Media

SBS Retires Iconic ‘The World Game’, ‘Cycling Central’ Brands

SBS will shut down The World Game digital platform, marking an end to the beloved football brand’s legacy that officially began in 2001. The network’s Cycling Central website, which covered the most important news around events on the cycling calendar like the Tour De France, will also come under knife, with both standalone football and […]

by B&T Magazine

B&T Magazine
The Sydney Morning Herald Marks 190 Years Of Print
  • Media

The Sydney Morning Herald Marks 190 Years Of Print

New South Wales masthead The Sydney Morning Herald celebrates its 190th anniversary today, as one of the oldest continuously printed metropolitan newspapers in the world. In today’s paper, a souvenir wrap-around will show how The Herald forged trust with generations of Sydneysiders with its quality journalism and unique lens on reporting the life and times […]

New York, New York. - May 27, 2017: Google sign outside the Google office in New York City. It is a multinational technology company specializing in internet services and products.
  • Media

Google Considers An Appeal After Federal Court Rules It Misled Australians

Google has said it is considering an appeal, after the Federal Court ruled the tech giant had misled consumers in regards to how it collected location data from Android devices. The decision comes as a major win for the ACCC, which initiated the court proceedings in October 2019. The competition watchdog argued that Google misled […]

by B&T Magazine

B&T Magazine
Nine Announces Judging Panel For State Of Originality
  • Marketing

Nine Announces Judging Panel For State Of Originality

Nine has named the judging panel for its much-anticipated State of Originality, Australia’s richest advertising award, aimed at making State of Origin the equivalent of Australia’s Super Bowl in advertising terms. Announced at Nine’s Upfront last September, the winning campaign will take home much more than a trophy – there’s $1 million in advertising inventory […]

British Supermarket Begins Court Case Over Copycat Caterpillar Cake
  • Marketing
  • Media

British Supermarket Begins Court Case Over Copycat Caterpillar Cake

British supermarket Marks & Spencer has taken an intellectual property claim against fellow supermarket ALDI over the latter’s Cuthbert The Caterpillar Cake, which they allege is too similar to their own iconic Colin The Caterpillar Cake. Colin the Caterpillar (pictured above) has been a staple of birthday parties across the UK since 1990, when the […]

by B&T Magazine

B&T Magazine
DDB Sydney Unveils Australian Red Cross’ First Brand Campaign In Almost A Decade
  • Campaigns

DDB Sydney Unveils Australian Red Cross’ First Brand Campaign In Almost A Decade

We all felt helpless in the face of 2020’s constant barrage of disasters and catastrophes. And 2021 hasn’t let up either. Last year, Australian Red Cross experienced its biggest demand since World War II, so it has responded with a new brand campaign bringing attention to this overwhelming feeling and highlighting its 106-year track record […]

“Food Is A Way Of Answering Emotional Questions In Ourselves”: The Masterchef Judges On Season 13
  • Media

“Food Is A Way Of Answering Emotional Questions In Ourselves”: The Masterchef Judges On Season 13

As Master Chef prepares to launch back onto screens on Monday 19th April, B&T had the opportunity to speak to the show’s hosts, food critic Melissa Leong and chefs Jock Zonfrillo and Andy Allan, who won the show’s fourth season. The three judges first appeared on last year’s Masterchef: Back To Win, which saw returning contestants […]

by B&T Magazine

B&T Magazine
Which 50? Has The Datafication Of Advertising Finally Killed Off Adland’s Favourite Slogan?
  • Partner Content
  • Technology

Which 50? Has The Datafication Of Advertising Finally Killed Off Adland’s Favourite Slogan?

Undoubtedly one of the most overused slogans in marketing’s and advertising’s history is John Wanamaker’s iconic “half the money I spend on advertising is wasted; the trouble is I don’t know which half”. And it’s a credit to the quip’s longevity that last year the line celebrated a real milestone – its 100th birthday. But […]

Partner Content

by B&T Magazine

B&T Magazine
Leadership, Humanity, Technology – The Sweet Spot
  • Media
  • Technology

Leadership, Humanity, Technology – The Sweet Spot

The SingularityU Australia Executive Program will take place this may, celebrating leadership at the intersection of the values of humanity and the value of technology. The Elon Musks, Apples and Xeros of the world are taking risks for humanity and creating new  technologies that streamline and beautify business operations. They simplify life by providing basic […]

by B&T Magazine

B&T Magazine
OMD Alumnus Launches Specialist Media Agency For The Franchise Sector; TFM Digital
  • Marketing

OMD Alumnus Launches Specialist Media Agency For The Franchise Sector; TFM Digital

Brisbane media professional and former OMD Australia Account Director Taylor Fielding (pictured) has officially launched TFM Digital. TFM Digital is a specialist media agency based in Newstead which primarily provides media buying services, and strategy development, to businesses chiefly, but not exclusively, within the franchise sector. Prior to the launch of TFM Digital, Fielding spent […]

FutureFeed Appoints Five By Five For Global Launch
  • Media

FutureFeed Appoints Five By Five For Global Launch

Launch marketing specialists Five by Five Global have been appointed by FutureFeed to develop their brand, international certification trademark and go to market strategy. The innovative livestock feed ingredient developed by CSIRO, Meat and Livestock Australian and James Cook University uses a specific genus of seaweed, Asparagopsis, which significantly reduces methane emissions in ruminant livestock. […]

SKMG’s Andrew Knowles Snares B&T’s 30 Under 30 For PR
  • Marketing

SKMG’s Andrew Knowles Snares B&T’s 30 Under 30 For PR

Andrew Knowles, partner and co-founder of the corporate communications consultancy Shoebridge Knowles Media Group (SKMG), has won the PR category in the 2021 B&T 30 Under 30 Awards. Knowles received the award at a ceremony in Sydney last night, claiming victory in a highly competitive field that included leading executives from some of Australia’s biggest […]