Evan Spiegel, CEO of Snap, expressed his opinions on why his company would rather invest in experiences that augment the world we currently live in, rather than trying to create something “entirely ambiguous”.
It seems like SnapChat users will not be moving to the Metaverse anytime soon since its (co-)founder Evan Spiegel doesn’t seem to believe in it.
Speaking to The Guardian just before the Snap partner summit, Spiegel pointed out that the term isn’t used around their offices “because it’s pretty ambiguous and hypothetical.”
“Just ask a room of people how to define it, and everyone’s definition is totally different,” he added.
Spiegel says that while companies who are planning on moving to the Metaverse are essentially talking about something that isn’t there, at the same time there’s a market of well over 250 million people who do exist in the real world and who’s experiences can become better thanks to augmented reality (AR) technologies.
Which is why Snap have been investing so heavily into this area, with the recent announcement of their new drone, Pixie, which will allow users to take selfies without the use of a stick, and further plans for the development of a pair of AR glasses which are already in the testing phase.
Spiegel has repeatedly stressed that his company’s vision is to enhance the experiences people have in the real world where, as he remarks, they spent most of their daily lives.
