Snap CEO Thinks The Metaverse Isn’t Real

Snap CEO Thinks The Metaverse Isn’t Real

Evan Spiegel, CEO of Snap, expressed his opinions on why his company would rather invest in experiences that augment the world we currently live in, rather than trying to create something “entirely ambiguous”.

It seems like SnapChat users will not be moving to the Metaverse anytime soon since its (co-)founder Evan Spiegel doesn’t seem to believe in it.

Speaking to The Guardian just before the Snap partner summit, Spiegel pointed out that the term isn’t used around their offices “because it’s pretty ambiguous and hypothetical.”

“Just ask a room of people how to define it, and everyone’s definition is totally different,” he added.

Spiegel says that while companies who are planning on moving to the Metaverse are essentially talking about something that isn’t there, at the same time there’s a market of well over 250 million people who do exist in the real world and who’s experiences can become better thanks to augmented reality (AR) technologies.

Which is why Snap have been investing so heavily into this area, with the recent announcement of their new drone, Pixie, which will allow users to take selfies without the use of a stick, and further plans for the development of a pair of AR glasses which are already in the testing phase.

Spiegel has repeatedly stressed that his company’s vision is to enhance the experiences people have in the real world where, as he remarks, they spent most of their daily lives.

Please login with linkedin to comment

evan spiegel snap Snapchat

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]