Following a competitive pitch, Wesfarmers Health appointed Snack Drawer as its social media and content partner across pharmacy retailer Priceline Pharmacy and beauty retailer atomica. Snack Drawer also secured Chartered Accountants Australia and New Zealand (CA ANZ).
The wins span social-first content, earned media and creator marketing.
Chartered Accountants ANZ is tapping Snack Drawer to lead a creator-led TikTok strategy aimed at repositioning accountancy as a culturally relevant and accessible career pathway for Gen Z. The content program will focus on entertainment, education and community-led storytelling designed to meet younger audiences where they are and shift perceptions of the profession.
“We were looking for a partner that brings both strategic clarity and cultural creativity and Snack Drawer delivered on both fronts. They understood our ambition and showed genuine passion for our brands. We’re excited to bring this next chapter of Priceline Pharmacy’s social presence to life together and broaden atomica’s reach with Australians,” Wesfarmers Health’s senior manager, digital, social & content marketing Antonella Hellier said.
“These briefs couldn’t have been more different – from health and beauty to professional services – but all challenged us to create work that genuinely engages and captures attention,” Snack Drawer’s CEO and co-founder Jamie Searle said.
“We’ve always believed the most valuable attention is earned, not bought, and that happens when brands show up with cultural relevance and a clear sense of purpose. Our Fandomination! research backs that: if you want to build something lasting, you need to create work people want to be part of. We’re excited to bring that thinking to life with the teams at Priceline Pharmacy, and Chartered Accountants ANZ,” Searle added.
These wins join a growing roster of public and private sector clients including Netflix, the Victorian Government, Pappa Flock, Orygen and more.
