Smirnoff Recruits Albino DJ Jeffrey Jewell In Latest Campaign

Smirnoff Recruits Albino DJ Jeffrey Jewell In Latest Campaign
SHARE
THIS



Smirnoff latest addition of its “We’re Open” campaign stars a DJ with albinism, DJ Jeffrey Jewell, discussing his African roots and the influence it’s had on his music.

The campaign is directed by Zachary Heinzerlin and will launch in the UK, with plans to launch in global markets in the near future.  Campaign media will include film, social activation, DOOH and influencer and media partnerships.

“Inclusivity is such an important topic today. Smirnoff believes in the power of music to bring people together,” said Vince Hudson, SVP Global Brand Director, Smirnoff. “It’s a real privilege to be able to work with such an open-hearted deejay as Jeffrey Jewell whose music is so greatly influenced by a region that has challenged him, and in some extreme cases would persecute him.”

“As fully signed up citizens of the world, we are extremely happy to be involved in this platform and this story,” Nic Owen, managing director of 72andSunny Amsterdam told LBBOnline. “Society is at its most powerful when we mix cultures together and this is no truer than at night. We’re proud to go out with Jeffrey and Smirnoff.”

Please login with linkedin to comment

72andSunny Amsterdam carrie arnold

Latest News

Optus Offers Victorians Free Access To Optus Sport
  • Media

Optus Offers Victorians Free Access To Optus Sport

Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash
  • Campaigns

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash

Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering
  • Media

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering

Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access
  • Media

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access

ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe
  • Media

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe

As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]

Emotive Partners With YouTube And The United Nations
  • Media

Emotive Partners With YouTube And The United Nations

Creative agency, Emotive, and Good Oil Films, is partnering with YouTube and the United Nations to raise awareness around the importance of quality education, which forms part of the UN’s Global Goals for sustainable development.