Australian SPF brand SLATHER has followed up its face melting launch with a skin peeling successor via Melbourne indie SICKDOGWOLFMAN and Haven’t You Done Well.
SLATHER is a locally inspired, made and owned SPF 50+ brand, created by SICKDOGWOLFMAN that recently celebrated 12 months in the market. In a sun-loving country that sits near the top in the world for skin cancer rates, the brand launched with the positioning of ‘the sun’ as a characterised villain that’s actually out to get you.
In the latest campaign, created again with Haven’t You Done Well’s director duo, Will Suen and Sej Im, the brand sticks a skewer into the beloved ‘Aussie infomercial’, starring a host of local comedy talent in Ben Russell, Matt Jenner, Josh Garlepp, James Collopy, Honor Wolff and Aaron Zhou.
Jenner drew the short straw as the hero talent for the spot, ending up with a gruesomely peeled back courtesy of the geniuses at Sharp FX. Goths gingers and K-pop stars also cop it in the spot.
Production Alley helped out with sound, and Moodlab with grade.
“We launched SLATHER with a more cinematic piece that really established ‘the sun’ character and ‘the sun is not your friend’ positioning. This time around, we wanted to shift more attention on the product itself (look at us being clients) and given this is a brand that does nothing by half measures, we thought we’d make a good old Aussie infomercial. Just with the sun BBQing a man on a spit. As you do,” said Jess Wheeler, creative director, SICKDOGWOLFMAN and co-founder, SLATHER SPF.
Credits
Agency: SICKDOGWOLFMAN
Production Company: Haven’t You Done Well
Director: Will Suen & Sejon Im
Producer: Louise Todd-Smith
Producer: Bea Barbeau-Scurla
Executive Producer: Georgia Mappin
Executive Producer: Tom Rickard
Post Producer: Louise Todd-Smith
DOP: Nyssa Mitchell
1st AC: Indigo Tait-Atkin
Gaffer: Hamish Rayner
LX Assist: Cooper Clark
Sound Recordist: Mark Day
Production Designer / Costume: Ella Lawry
Production Assistant: Bec Syed
SFX Makeup: Anne Swoboda @ SharpFX
SFX Assist: Clara Fosso @ SharpFX
HMUA: Amanda Lissant-Clayton
Editor: Will Suen & Sejon Im
VFX: Will Suen
Colour: Daniel Witt @ Mood Lab
Sound Mix: Rodney Lowe @ Production Alley
