Skimlinks has tripled the size of its publisher network, as it continues to scale commerce content as a revenue stream for publishers across the Asia-Pacific region.
New clients include News Australia, Pacific Magazines and Conde Nast Taiwan. The news comes in the wake of an acquisition by California based Connexity in May and sustained growth across the region.
Skimlinks CEO Sebastien Blanc said: “APAC has been a focus area for 18 months and I’m delighted we continue to partner with the largest enterprise publishers in the region to help them expand this fantastic new revenue stream. Commerce content can help them continue to earn revenue as other advertising channels come under pressure.”
The commerce content platform has also inked agreements with two further affiliate networks – Affiliates One and the Lazada Affiliate Program – adding to a regional partner network that already includes Commission Factory, Impact, Involve Asia and Rakuten Advertising.
The new additions have helped Skimlinks onboard 5,000 merchants across the market, including Carrefour, UDN Shopping, SETDDG, Shopping Friday and Uber Eats. As the Covid-19 pandemic continues to provide challenges, Skimlinks has supported publishers navigating through the crisis, and seen record results as revenue driven to publishers around the world surged 135 per cent year-on-year in the second quarter.
Across APAC, Skimlinks’ Editorial Network has been a key driver, applying the platform’s insights to help craft bespoke commerce content for publishers.
Over 1,000 articles are now live across the market, with further publishers continuing to take advantage.
“These are challenging times for our publishers, with many facing difficult decisions about staffing and in need of reliable revenue sources. Our Editorial Network can take some of the pressure off in-house teams and help them scale revenue quickly,” said Blanc.
Regional ecommerce events have played a key role in the platform’s success in the market. Click Frenzy saw a 440 per cent spike in sales and 485 per cent spike in traffic year-on-year in Australia in July, while White Day in Japan saw a 151 per cent spike in sales and 101 per cent spike in sales year-on-year.
“As we look ahead to the key Q4 period and tentpole events like Singles Day, Black Friday and Christmas, we’re confident of continued success in APAC and excited to partner with more publishers to help them make the most of these key ecommerce opportunities as we close the year,” Blanc concluded.
