Mobile is sweeping the nation, however Jay Revels, managing direction at Marin Software APAC says marketers still haven’t caught up.
With predictions that mobile is on track to surpass desktop in the next couple of years, it’s only logical to think that marketers would be prioritising mastering this medium.
However in actual fact, many have yet to catch up to its growth or obtain investment for developing it into their marketing programs.
If you consider mobile to be an asset like me, here are some stats to get buy-in for greater investment in your mobile programs:
- 93% of people who use mobile research go on to complete a purchase of a product or service. Most of these purchases happen in physical stores
- 55% of consumers using mobile to research want to purchase within the hour
- 86% of US smartphone users say they use their devices as second-screens while watching TV
- The average US consumer spends 34 hours and 17 minutes using browsers/apps on a smartphone per month
- eMarketer predicts that by the end of 2014, 1.76 billion people will own and use smartphones monthly, up more than 25% over 2013
- Facebook ranks as the top mobile app, reaching 74.1% of the app audience in April 2014.
There are basic rules that marketers must not forget to follow as they continue to incorporate mobile into their programs. First and foremost, ensure you provide your customers with a good mobile experience – a satisfied customer is one that engages and spends more. Don’t send your customers on a wild goose chase by directing them to a brick-and-mortar store if the product they’re searching for isn’t stocked. And lastly, always provide helpful sitelinks.
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