S⁴Capital, the new era digital advertising and marketing services company, announces the appointment of two new directors, as the business continues to grow internationally.

Scott Spirit will join S⁴Capital plc as chief growth officer and a board director on 18 July 2019.

He will focus on clients, mergers and acquisitions and investor relations, and will be based out of the newly opened Singapore office.

Spirit joins from artificial intelligence company, Eureka AI, where he will continue to be a board member and advisor.

Previously he worked at WPP for 15 years, latterly as chief strategy and digital officer.

Spirit was also a director of Nairobi-listed WPP-Scangroup.

Prior to his time at WPP he worked at Deloitte and Associated Newspapers.

Elizabeth Buchanan will join the board as a non-executive director on 12 July 2019.

She has previously sat on the boards of Because Brand Experience and The Luke Batty Foundation in Australia and is currently a non-executive director at Vital Voices Global Partnership.

Buchanan has 25 years’ experience in technology, marketing and advertising including founding her own full-service digital ad agency, The White Agency, and holding senior roles at WPP, OMD Worldwide and most recently mar-tech innovator Rokt.

Scott holds 135,292 ordinary shares in S4 Capital.

No further details remain which would be required to be disclosed under LR 9.6.13 if it were applicable to the Company.

S⁴Capital executive chairman, Sir Martin Sorrell (featured image) said: “I’m delighted to reunite with Scott and to welcome him and Elizabeth to the team.

“I know that Scott’s proven knowledge of global markets will be invaluable as we continue to expand the business technologically and internationally.

“Elizabeth has rare global experience at the forefront of innovation in the industry and that makes her an obvious choice for a disruptive, purely digital business like S⁴Capital.” 

Scott Spirit said: “I’m looking forward to working with the teams at MediaMonks and MightyHive and building on their impressive early success.

“It’s a time of great change in the advertising industry and I’m excited to join a company which is so well-positioned, ambitious and optimistic about the future and the solutions we can deliver for our clients.” 

Elizabeth Buchanan commented: “The pace of disruption is only increasing, causing a seismic shift in businesses models and go-to-market strategies.

“Significant competitive advantage is being found in data and smarter customer interactions.

“To thrive in this environment, clients need a new kind of partner, one that has been designed from the core to be agile, diverse and focused.”

She added: “Ultimately this delivers better services, faster and cheaper.

“S4 Capital is building this new era marketing services company and I’m thrilled to be part of it.”