Sexton Award Recognises Upcoming Media Talent

Published on: 17th November 2016 at 6:07 AM

Stephanie Makin

2 Min Read

Joshua O’Connor has taken home the John Sexton Memorial Award for Media Planning for 2016, sponsored by Dentsu Mitchell.

The annual RMIT Sexton Media Award, running since 1995, is Victoria’s foremost student media and communications award and celebrates up and coming talent to the industry.

Pictured L-R: Zac Myers, finalist; Sharon Wright, finalist; Ashley Mincer, finalist; Joshua O’Connor, winner; Nicholas Sant, finalist; Ron Phillips, Group Client Services Director, Dentsu Mitchell

O’Connor was selected by a judging panel comprising RMIT faculty, Dentsu Mitchell employees and representatives of Visit Victoria for his response to a brief to come up with a campaign for Visit Victoria and The Book of Mormon.

He wins a cheque for $500 along with an internship at Dentsu Mitchell while completing his studies.

Dentsu Mitchell has been a proud sponsor of the John Sexton Memorial Award since 2012, and has a long-standing relationship with RMIT supporting their education of young and promising talent.

Past winners of the Sexton Media Award have gone on to accept full time roles at Dentsu Mitchell, such as Matt Heyns who received the award in 2013. Matt was offered the position of Digital Coordinator in January of this year following a placement with the agency during his university studies.

Ron Phillips group client services director at Dentsu Mitchell said, “We are proud to play a key role in supporting young new talent to our industry and look forward to many more years supporting RMIT though our sponsorship of the Sexton Media Award.”

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By Stephanie Makin

I'm a communications professional with six years' experience within the mining, renewable energy, advertising and media. With experience covering everything from media and PR, internal communications, CSR campaigns, and social media and digital strategy, I never tire of an opportunity to think creatively and find new ways to connect and engage with audiences. I enjoy a challenge and with a keen eye for branding and design, I take great pleasure in developing integrated communications strategies for the digital age, utilising all available channels with content and rich media to make every message as engaging as possible. By building brand ambassadors within the company and nurturing thought leadership content, I maximise the opportunities offered by owned channels to build brand recognition and foster positive reputation. I have experience in complex and issues-rich industries such as mining and renewable energy, and have an in-depth understanding of issues and crisis management and the considerations and sensitivities these entail, and how to work with multiple stakeholders to mitigate risk and ensure business objectives are met.