Seven Network and Westpac DataX have today unveiled a new data partnership, uniting the two brands to deliver precision, performance and proof for advertisers.
Brands will be able to directly link advertising exposure on 7plus to real-world sales outcomes, via 7REDiQ, connecting media investments to results at the point of sale, whether that be instore or online, across more than 50 product and service categories.
The exclusive collaboration combines Seven’s first-party data ecosystem, built around 15.2 million registered 7plus users, with Westpac DataX’s intelligence drawn from more than 12 million Australian customers.
“This great partnership will not only deliver unparalleled insights into consumer purchase behaviours, but will incorporate transparency and effectiveness to prove and improve the impact of brand campaigns,” said Seven’s national digital sales director, Jordan King.
“The partnership between Seven and Westpac DataX enables privacy-compliant data matching, audience segmentation and campaign attribution at a scale and accuracy not seen before in the Australian market.”
“Financial data is a key focus for 7REDiQ, driving continuous innovation and improvement in how we measure impact and deliver real business outcomes,” commented Seven’s director, data and growth, Andrew Brain.
“As new partners join, 7REDiQ creates even greater value and performance for advertisers with Seven, exclusively across the entire video streaming category.”
7REDiQ is one of the most valuable first-party data assets in the Australian media landscape. It is built on a verified, consented identity graph of more than 15 million registered 7plus users.
Brain sadded, “7REDiQ transforms our identity-led ecosystem into visualised, segmentable and targetable audiences, enabling agencies and brands to unlock three core functions—audience insight, activation and measurement.”
7plus has 1.4 million new registered users in FY25. It also delivered 26 billion minutes viewed (up 41 per cent year-on-year) in FY25, including 15 billion live minutes (up 62 per cent) and 11 billion VOD minutes (up 21 per cent).
