Tabasco is branching into beauty with a limited edition collaboration with Sephora that turns the brand’s signature heat into a line of plumping lip glosses. The launch is brought to life in a creative campaign and the products are available in the US, the Middle East, France and the UK.
Built around Sephora’s ‘Outrageous Plump’ formula, the range uses capsaicin, the active ingredient in chili peppers, for a warming effect and comes in four shades named after Tabasco sauces. Packaged with sauce-inspired silicone cases and sold individually or as a set. It was developed in partnership with IMG Licensing.
The concept is rooted in beauty science; chili extracts have long been used for their plumping effect.
The collection features four shades, each referencing a different spice level. Jalapeño is a sheer green, Sriracha brings a warm brown, Red brings the heat with a bright, spicy red and glossy finish and Extreme Heat delivers a bold black with subtle shimmer.
Each gloss comes with a keyring and pepper charm.
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