Selfwealth Launches New Campaign Via Big Space Agency

Selfwealth Launches New Campaign Via Big Space Agency
B&T Magazine
By B&T Magazine
SHARE
THIS



Following Selfwealth’s recent re-brand, the investment platform has released a new national brand campaign via Big Space Agency.

The campaign includes a new TVC and brand song, “Growin’ to the Moon”, which brings to life the concept of personal financial growth and confidence. Directed by MightyNice, the campaign film is supported by OOH and digital. New characters have already appeared on trams and billboards across Australia.

Big Space has also delivered a suite of updated key visuals that represent Selfwealth’s newly established brand mark and tagline, Grow You Good Thing. Depicting larger than life characters that have outgrown the financial rat race to live confidently on their own terms, they’re set against everyday, well-known Australian landscapes.

Transitioning Selfwealth from a transactional brand built on low-cost trades, the objective of the new work is to reposition the investment platform as one known for giving Australians the confidence to take control of their own wealth creation.

Selfwealth GM of marketing, Jarrod Purchase, says: “Financial investment opportunities are no longer bound by institutional constraints and there’s an opportunity for the average Australian to seek their own financial freedom, whatever that means to them. To get ahead you must have the confidence to take control of your own wealth creation journey.”

Big Space executive director of brand, Kieran Antill, adds: “Selfwealth has historically had massive success taking on the banks with low-cost, CHESS-sponsored trades. But the market is becoming increasingly competitive and our aim is to support Selfwealth’s ongoing growth by complementing these foundations with an emotional proposition that connects with their customers.”

“In our latest work for Selfwealth, we showcase how the platform can provide Australians with the opportunity and confidence to take control of their own wealth creation journey by offering trading across more markets than any other investment platform.”

Big Space has also created a new Selfwealth brand design system that informs marketingthrough to internal branding and product development. Internal support includes a video launch, employee assets, and an on-boarding package.

Campaign Credits:Client: SelfwealthCEO: Cath WhitakerGM Marketing: Jarrod Purchase  Chief Product Officer: Josh Sprague  Brand Agency: Big Space Agency (part of the Ne-Lo Group)Executive Director, Brand: Kieran AntillManaging Director: Ross HastingsDigital Design: Lex KoenContent Strategy: Alison JonesFilm Production: Meredyth JuddMarketing Strategy: Kirsten CravenCopywriter: Michael Dawson & Meagan FarynaCustomer Insights and Employee Engagement: Ne-Lo ConsultingManaging Director: Ross HastingsResearch Consultant: Shane DugganProduction Company: Mighty NiceDirector: Darren PriceDOP: Simon HigginsExecutive Producer: Tina BrahamProducer: Chloe MarshallHead of Studio: Ben SeagerStoryboards: Leanne LeeDesigns: Alea Trinajstic, Wendy Lu & Bonnie ForsythAnimation: Alea Trinajstic, Wendy Lu, Jarrod Prince, Darcy Woodbridge, Amy Charlick, Bonnie Forsyth, Alex Dray & Tessa EdenColourist: Summer AgnewCompositors: Gary Fouchy, Chris Zwar, Jamie Hoy & Mike LomasPrint: Alea Trinajstic, Wendy Lu, Tessa Eden, Gary Fouchy & Bonnie ForsythMedia: Ryval MediaMusic and Sound: Sonar Music

Please login with linkedin to comment

Big Space Agency SelfWealth

Latest News

Study: 37% Of Aussies Admit To Reading Gossip Mags; With Adelaide Women Their Biggest Fans
  • Media

Study: 37% Of Aussies Admit To Reading Gossip Mags; With Adelaide Women Their Biggest Fans

A new survey conducted by magazine and newspaper subscription service Readly found that celebrity gossip mags are a popular guilty pleasure with more than a third of Australians (37 per cent) indulging in the habit. Perhaps unsurprisingly the biggest cohort of gossip and entertainment magazine readers were women (41 per cent) aged 30-39 followed by […]

Fabulate Names Marie Galinsky As National Sales Director
  • Marketing

Fabulate Names Marie Galinsky As National Sales Director

Market leading Australian content marketing platform Fabulate has named Marie Galinsky (pictured) to oversee its rapidly expanding national sales operation in the role of national sales director. Galinsky’s promotion will see her lead Fabulate’s growing sales team and comes just six months after she joined the content marketing startup to lead its Melbourne sales operation. […]

adidas And Indigenous Football Australia Team Up To Give Opportunities To Indigenous Children
  • Campaigns

adidas And Indigenous Football Australia Team Up To Give Opportunities To Indigenous Children

A new partnership between adidas and Indigenous Football Australia, which oversees the strategy and expansion of Australia’s most successful and longest-running Indigenous football initiative, John Moriarty Football, will ensure more Indigenous children in remote and regional communities benefit from the power of football. The partnership will see adidas and Indigenous Football Australia (IFA) work together […]

Australian Studio Start Beyond Appoints Angus Stevens As Chief Executive Officer
  • Technology

Australian Studio Start Beyond Appoints Angus Stevens As Chief Executive Officer

Start Beyond, Australia’s leading producer and distributor of VR and AR immersive learning solutions, today announces the internal promotion of Angus Stevens (pictured) to CEO. Stevens, who joined the business in 2016 as one of the founding members, is moving on from his current position of managing director effective immediately. In his new role, Stevens […]

Triple M Comes Out On Top Amongst Footy Shows In Survey 4 Results
  • Media

Triple M Comes Out On Top Amongst Footy Shows In Survey 4 Results

Triple M has recorded the largest commercial AFL and NRL metro footy audience, delivering almost double the listeners of any other commercial competitor, according to today’s Survey 4 radio ratings results. Triple M’s AFL coverage across Melbourne, Adelaide and Perth reported a cumulative audience of 679,000, while Triple M’s NRL coverage has an audience of […]

VMG Appoints Brendan Harper As Frontier Media Queensland GM
  • Media

VMG Appoints Brendan Harper As Frontier Media Queensland GM

Independent Australian-owned media company VMG has announced the appointment of Brendan Harper (pictured) as general manager and group business director to lead media planning & buying agency, Frontier Media in Queensland. His appointment follows the departure of Queensland director Alexandra Paton, who has been with Frontier Media for more than 15 years. Harper holds extensive […]

Havas Australia Appoints OIS As Third-Party Verification Partner
  • Advertising

Havas Australia Appoints OIS As Third-Party Verification Partner

Havas Australia has appointed OIS, leaders in out-of-home (OOH) verification, as its independent, third-party verification partner across digital, programmatic, and classic out-of-home client campaigns following a competitive review. Australia is among the top 10 global out-of-home markets by size and one of the most advanced, highlighted by leading adoption rates of digital and more recently, […]

BetterBriefs Unveils New Best Practice Guide Addressing Industry Shortcomings
  • Media

BetterBriefs Unveils New Best Practice Guide Addressing Industry Shortcomings

BetterBriefs will today unveil a new best practice guide, The best way for a client to brief an agency, co-authored by Mark Ritson and in partnership with the IPA, at the IPA Business Growth Conference. After shocking the world of advertising last October with the painful and alarming truths about the enormous misalignment between marketers […]

OLYMPUS DIGITAL CAMERA
  • Advertising
  • Opinion

Why Trust, Not Crypto, Is Today’s Most Valuable Online Currency

In uncertain times, trusted sources become even more significant in the world of media. Elise Bennett (pictured), head of account management (APAC) at Outbrain, reveals what advertisers need to know about the new trust exchange. Instability breeds uncertainty. From bushfires to the pandemic and war, there’s been plenty of both to go around in recent […]

Nine’s Radio Stations Bag Best Ever Survey 4 Results
  • Media

Nine’s Radio Stations Bag Best Ever Survey 4 Results

GfK Survey 4 of 2022 reveals that Nine’s talk stations achieved a cumulative audience of 1.873 million – up 9.1 per cent on Survey 4 of 2021. It’s the highest ever Survey 4 audience for the network, and comes off the back of record audiences in Surveys 1, 2 and 3. Sydney’s 2GB is a […]