Men’s lifestyle publisher Man of Many has unveiled a new long-form campaign in partnership with watchmaker Seiko Australia.
Filmed across Fitzroy Island and Cairns, the production celebrates the launch of Seiko’s new Prospex Diver’s Australasian Limited Edition (SRPM04K) while spotlighting the conservation work of the Cairns Turtle Rehabilitation Centre (CTRC) and its co-founder, Jennie Gilbert.
The campaign was produced by Man of Many’s in-house content studio. From concept and production to post, the team brought Seiko’s Save the Ocean initiative to life through an Australian lens, capturing both the raw beauty of the reef and the human stories behind it.
“We’re seeing brands increasingly turn to storytelling that creates emotional connection, content that not only informs but also inspires. This project with Seiko was an inspiring and rewarding experience. Telling Jennie’s story and highlighting the vital work of the Cairns Turtle Rehabilitation Centre allowed us to shine a light on the importance of turtle conservation while capturing the heart of Seiko’s purpose,” Harry Parsons, head of branded content at Man of Many, said.
The video documents Jennie Gilbert’s work rehabilitating injured sea turtles, symbolising both the fragility and resilience of Australia’s marine life. Through interviews and cinematography, Man of Many connected audiences with Seiko’s purpose-driven philosophy and the broader importance of conservation.
This project marks the third major collaboration between Man of Many’s creative team and Seiko, following 2023’s Prospex Australasian Exclusive (SPB429J), inspired by Whitehaven Beach, and 2024’s Prospex Alpinist Australasian Limited Edition (SPB489J1), an ode to Australia’s red centre. Together, these films form a body of work that showcases Man of Many’s capacity to produce cinematic, purpose-led branded content that sits at the intersection of media and marketing innovation.
Credits:
Client: Seiko Australia Pty Ltd
Videography & Photography: Co Content
Publication: Man of Many
Creative Production: Harry Parsons – Head of Branded Content
