SBS Food Serves Up Fresh Branding With Buffet Of Famous Faces

SBS Food Serves Up Fresh Branding With Buffet Of Famous Faces

SBS has revealed the new look and feel for its dedicated food channel, SBS Food, ahead of the channel’s official re-launch on Saturday 17 November.

SBS Food is an evolution of SBS’s existing food offering and will provide a broader range of programming with a focus on premium Australian distinctive content exploring the world through cooking, cuisine and culinary cultures.

The on-air promotion features an array of homegrown and international food faces that will feature on the channel.

SBS director of marketing Jane Palfreyman said: “SBS Food provides us with an opportunity to build on SBS’s 30 year legacy in food, giving audiences more of what they love to indulge in.

“The look and feel of SBS Food is fresh, fun, bold and tantalising, much like the programs that will air on the channel.

“Our inclusion of the Mercator in the logo solidifies SBS Food as an important part of the SBS family, and through our on-air promotion we wanted audiences to get a real taste for the famous faces, fantastic shows and fresh food that the channel will bring all Australians for free from 17 November.”

SBS Food Logo

SBS Food will continue as a free, 24/7 channel on channel 33, alongside SBS, SBS VICELAND and NITV.

As well as extending the sought-after SBS Food offering available on the SBS website, content from the channel will also be available on SBS On Demand.

The new brand design, including the on-air promotional spot which is running across SBS channels, was produced in-house by SBS.


Director of marketing: Jane Palfreyman

Head of group marketing: Uma Oldham

Marketing manager: Alexandra Conomos

Head of creative: Joel Noble

Creative managers: Derek Best, Kurtis Richmond

Creatives: Seamus Cloonan, Cathy Vu, Alison Hastie, Madeleine Dudley, Aidan Judd, Monica Silvio

Producer: Carley Edmonds, Lara Parker

Production coordinator: Lucy Fuggle

Audio: Bruce Dale, Jeremy Wilmot

Finishing: Alyn Mykas


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