AppNexus has announced the appointment of Samuel Tan to the role of senior director, market development for JAPAC, responsible for Go-To-Market strategy across the region.
Based in Sydney, Tan formerly served as senior director, market development for Australia & New Zealand, and his remit now includes AppNexus’ teams in Singapore and Japan.
The international appointment complements AppNexus’ growth in Singapore, South East Asia, East Asia, and India, and will support purposeful and consistent commercial execution.
AppNexus VP global markets, Samir Shergill said: “In his tenure at AppNexus, Samuel has demonstrated both commercial and operational excellence, overseeing impressive growth for advertisers, broadcasters, and publishers in Australia and New Zealand.
“Having built trusted relationships with clients and AppNexus’ executive leadership, he is the ideal person to bolster cohesion across international markets and shepherd innovation for JAPAC’s premier buyers and sellers.”
Tan has also served as a key sponsor of AppNexus’ efforts to advance a more diverse and inclusive workforce, both within AppNexus and the broader industry.
He will continue to play a key advocacy role in championing diversity throughout the region.
Tan said: “The steady growth of programmatic in JAPAC underlines the importance of the regions to AppNexus’ overarching strategy and success, and I’m proud that we have played a key role in the industry’s evolution.
“Together with our talented teams here, I look forward to helping marketers and publishers create meaningful differentiation across mature and emerging markets.”
Tan joined AppNexus in 2014 and has served in a variety of leadership roles within the Services and Commercial organisations.
Prior, he was a management consultant at both PWC and IBM with a focus on technology strategy.
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]
This week Nova’s Fitzy & Wippa are celebrating 10 years of their iconic radio show and plenty of famous faces have weighed in on the feat! For Fitzy & Wippa’s 10-year anniversary show they were joined by a bunch of special friends who shared their messages and favourite memories over the last decade. The guys […]
Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]
Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]