AppNexus has announced the appointment of Samuel Tan to the role of senior director, market development for JAPAC, responsible for Go-To-Market strategy across the region.

Based in Sydney, Tan formerly served as senior director, market development for Australia & New Zealand, and his remit now includes AppNexus’ teams in Singapore and Japan.

The international appointment complements AppNexus’ growth in Singapore, South East Asia, East Asia, and India, and will support purposeful and consistent commercial execution.

AppNexus VP global markets, Samir Shergill said: “In his tenure at AppNexus, Samuel has demonstrated both commercial and operational excellence, overseeing impressive growth for advertisers, broadcasters, and publishers in Australia and New Zealand.

“Having built trusted relationships with clients and AppNexus’ executive leadership, he is the ideal person to bolster cohesion across international markets and shepherd innovation for JAPAC’s premier buyers and sellers.”

Tan has also served as a key sponsor of AppNexus’ efforts to advance a more diverse and inclusive workforce, both within AppNexus and the broader industry.

He will continue to play a key advocacy role in championing diversity throughout the region.

Tan said: “The steady growth of programmatic in JAPAC underlines the importance of the regions to AppNexus’ overarching strategy and success, and I’m proud that we have played a key role in the industry’s evolution.

“Together with our talented teams here, I look forward to helping marketers and publishers create meaningful differentiation across mature and emerging markets.”

Tan joined AppNexus in 2014 and has served in a variety of leadership roles within the Services and Commercial organisations.

Prior, he was a management consultant at both PWC and IBM with a focus on technology strategy.