Salomon, the global leader in modern mountain sports and performance gear, today announced a partnership with Beyond The Valley (BTV) festival, Australia’s favourite camping festival. The partnership will celebrate music, adventure, performance and style through a series of community and festival experiences.
As an official partner of BTV, Salomon will host a series of run clubs in the lead up to and during the festival for gravel runners and festival-goers, no matter their experience.
The first event will be Run to the Valley, on Saturday 6 and Saturday 13 December at 10:30am. Salomon’s partnership kicked off with a run club from Albert Park in Melbourne last Saturday, and will continue this weekend. Attendees will have the chance to trial Salomon’s new Gravel running collection, accompanied by music from one of BTV’s resident DJs and enjoy snacks and beverages. Plus, guests can enter on the day for a chance to win tickets to the sold-out BTV festival.
The second event will be Run The Valley on Monday 29 – Wednesday 31 December at 9:30am daily. In a BTV first, Salomon will host a series of run clubs each morning at BTV. The BTV x Salomon Run Club is a chance to hit the gravel, shake off the night before, and connect with fellow festival-goers. Runners will meet at The Lounge Room, BTV’s cultural hub for a reset run through the festival grounds and campgrounds before the music kicks off.
Briony Kent, head of marketing Salomon ANZ said: “Salomon is excited to team up with Beyond the Valley to launch our first ever festival run club. Performance, innovation and community are at the core of who we are, so this collaboration couldn’t be a better fit. We’re excited to bring that energy to the festival with run sessions that bring people together and introduce a whole new crowd to the Salomon universe.”
Casey Serrao, director of marketing at Untitled Group said: “Beyond The Valley and Salomon are a natural fit. We identified a strong opportunity to unite both brands and deliver meaningful touchpoints for our audience – both in the lead-up to the festival and onsite. The alignment is undeniable – our patrons are either already wearing Salomons or aspiring to, so the partnership felt authentic from day one. The collaboration integrates seamlessly into the BTV experience, enhances the culture our BTV brand is already driving, and gives Salomon meaningful access to our Gen-Z–first community.”
To celebrate the partnership, Salomon and BTV are giving consumers the chance to win the ultimate BTV experience. The prize includes 2 x 4 Day BTV Festival Entry tickets, including 2 x Premium camping passes, 1 x Premium Camp Vehicle pass, return flights to Melbourne, and four pairs of Salomon’s.
