Ronald McDonald House Australia has launched a new brand identity and national mission campaign ‘Family Stays’.
The launch forms part of a broader global modernisation initiative across the Ronald McDonald House network. It will introduce a refreshed visual identity and storytelling platform designed to better reflect the organisation’s role in supporting families through the stages of a child’s healthcare journey.
The campaign launch comes as new research commissioned by Ronald McDonald House Australia has highlighted the growing pressures facing families who must travel for specialist treatment, particularly those living in regional and rural communities.
The findings reveal nearly two thirds of regional and rural parents (63 per cent) said their family would experience significant financial strain if their child required specialist treatment away from home. Families outside metropolitan areas are also almost five times more likely to travel more than 100 kilometres for specialist care.
Ronald McDonald House Australia CEO Barbara Ryan said: “For more than four decades, Ronald McDonald House across Australia has supported families through some of the most difficult periods of their lives. This refreshed identity reflects who we are today, a modern, deeply connected organisation providing wrap-around care that helps families stay together during a child’s treatment journey.
While healthcare outcomes remain the priority, we know the experience surrounding treatment matters too. Being able to stay together, close to hospital and be involved in their child’s care, can make a meaningful difference for families navigating prolonged or complex medical journeys.”
As part of the rollout, the new identity has introduced an updated look and feel across Ronald McDonald House Australia touchpoints nationwide. It was designed to better capture the warmth, optimism and strength families experience through the organisation’s programs and services.
The campaign has also placed renewed focus on Ronald McDonald House’s broad range of services across Australia, offering the critical role family stays play within the broader healthcare ecosystem. Through Houses near hospitals, Family Rooms within hospitals, Family Retreats, education support programs and volunteer-led services, Ronald McDonald House supports families to stay together with their child during treatment.
