Revolut has launched a new integrated creative campaign featuring Hawthorn Football Club.
‘Smarter Money. The Hawks Way.’, the campaign draws a parallel between high-performance decision-making on the field and everyday financial choices off it.
The campaign builds on the recent partnership between Revolut and Hawthorn Football Club.
Revolut Australia, head of growth, Charlie Short, said: “‘Smarter Money. The Hawks Way.’ is about showing Australians that getting ahead isn’t about one big moment – it’s about making smarter decisions every day. Hawthorn Football Club embodies that mindset on the field, and this campaign brings it to life in a way that feels real, relatable and distinctly Australian.”
“By putting our product into familiar, high-performance environments, with players being themselves, we’re able to demonstrate how Revolut fits seamlessly into everyday life: helping people stay in control, move faster and make better financial choices.” Short added.
Spanning five digital films, the campaign featured four Hawthorn players to highlight key Revolut products: card personalisation, security, foreign exchange, RevPoints rewards and personal loans.
Shot directly on the Hawthorn training pitch, the execution isolated the players against a stark black backdrop. The high contrast with the club’s brown and gold kit, combined with controlled lighting and minimal camera movement, created a clean aesthetic that forced focus onto the players’ presence and the script.
Created for an everyday Australian audience, the campaign leaned into a relaxed tone with AFL lingo woven into financial moments.
Each ad followed a repeatable structure: an authoritative voiceover delivered the product message, while the players brought a casual, and slightly cheeky personality to the execution.
Each execution aimed to demonstrate how small, smart decisions can help Australians move ahead financially.
The partnership is a component to Revolut’s sports strategy that goes beyond traditional sponsorships focused purely on logos and visibility. Instead, the brand is focused on building meaningful partnerships that create genuine fan engagement and integrate Revolut’s products and technology into the sporting experience.
Credits:
Talent: Hawthorn Football Club
Nick Watson
James Sicily
Jarman Impey
Tom Barrass
Creative agency: Eyes and Ears
Lee Stapleton: Director & Editor
Paige Taniora: Senior Producer
Holly Pollock: Head of Production
Client: Revolut Australia
Diana Besharova – Marketing Manager
Charlie Short – Head of Growth
