Researchers And Agencies Set To Nab More Dollars In Government Advertising Campaigns

Researchers And Agencies Set To Nab More Dollars In Government Advertising Campaigns
SHARE
THIS



Government advertising campaigns are starting to roll out, thanks to a whole lot of Aussie taxpayer dollars, but it’s the creatives and researchers set to rake in the cash at the end of the day.

Per Fairfax, tens of millions of dollars are popping up in the bank accounts of spin doctors and advertising experts well before the ads even appear on TV or in newspapers.

The report suggests that for some of the ads, as much as three-quarters of the total price-tag has gone towards the creative process.

And while senator Kim Carr has called out Turnbull and his merry minions on the costs, it turns out it’s a case of the pot calling the kettle black, because it’s since been revealed Labor spent more on ads during its time in power.

Both major parties have thrown nearly $2 billion on taxpayer-funded blasts of advertising over the past decade, per Fairfax, and the amount headed to focus groups, PR people and advertising agencies has climbed to up five per cent to 30 per cent in the last financial year.

In one instance, 20 per cent of the $28 million spent on the Dr Karl Intergenerational Report ads went to 303Lowe, but the campaign resulted in a bit of a ‘fail’ after Dr Karl refused to be associated with the ads despite them being broadcast around the country.

On top of that, more than half of the $8 million spent on a campaign to bring awareness of the impending analogue TV switch-off went to PR firms and private consultants.

In a release entitled ‘There’s never been a more exciting time to work in advertising’, a sneaky twist on Turnbull’s statement that “there has never been a more exciting time to be an Australian”, Labor senator Kim Carr said r Turnbull and Tony Abbott had created a “taxpayer-funded advertising boom”.

“That so-called creative work is designed to ascertain what the public mood is at that time. It’s a direct subsidy to the political parties, that’s opinion-poll research,” he said, per Fairfax.

“I’m the last to suggest we didn’t advertise; all governments have public advertising campaigns [but] there are legitimate and illegitimate ones and this government is not shy about the misuse of public resources for political advantage.”

Some of the recent, current or upcoming government campaigns include the anti-ice ads ($9 million), infrastructure plan ads ($10 million), childcare reform ads ($18 million) and higher education reform ads ($9 million).

 

Please login with linkedin to comment

foxtel magazine pornhub competition YouTube

Latest News

Activation Agency Traffik Rebrands, Expands Service Offering
  • Marketing

Activation Agency Traffik Rebrands, Expands Service Offering

Activation agency, Traffik, has unveiled a significant rebrand and expansion of its service offering as part of its new positioning, Everything Activation. The agency’s expanded service offering has seen it build out its sponsorship, shopper marketing, planning, PR and social functions, adding to its established experiential, digital, shopper marketing and staffing credentials. The ‘Everything Activation’ […]

Papaya Secure Two New National Accounts
  • Marketing

Papaya Secure Two New National Accounts

Boutique PR and Marketing agency, Papaya, has secured two new national accounts including a launch campaign for BioPak and retaining the Australian Barramundi Farmers Association (ABFA) for four consecutive years. Adding to the agency’s portfolio of highly regarded accounts, Papaya will be responsible for a multitude of activities for each campaign inclusive of public relations, […]

Jonny Cordony Promoted To Zenith’s Sydney MD
  • Advertising

Jonny Cordony Promoted To Zenith’s Sydney MD

Zenith Australia has promoted Jonny Cordony to Sydney managing director, where he will lead the brand’s vision for the Sydney office, developing high-performing teams, and driving strategic partnerships and growth outcomes for clients. After almost three years as Sydney general manager, Cordony takes on the new position effective immediately. Zenith Australia’s chief executive Nickie Scriven […]

30 Under 30: Channel 7’s Ben Stavert On Social Media’s ‘Big Bang’
  • Marketing

30 Under 30: Channel 7’s Ben Stavert On Social Media’s ‘Big Bang’

The B&T 30 Under 30 awards are happening on Thursday 15th April, and to celebrate we’re showcasing more of our incredible young movers and shakers. Ben Stavert is Seven West Media’s Head of Social and Digital, and one of the shortlisted finalists for this year’s 30 Under 30 awards. Before his role at Seven, Stavert […]

by B&T Magazine

B&T Magazine
Istanbul, Turkey - February 6, 2016: Woman in the car planning a route using a Google Maps application on Apple iPhone 6S. Google Maps is a most popular web mapping service for mobile provided by Google inc.
  • Technology

Apple Will Soon Help You Find Your Anything

Apple will soon help you find anything. However, B&T understands that relates to your lost bike and not your lost love.

by B&T Magazine

B&T Magazine
CBA & Football Australia Partner To Elevate The Women’s Game
  • Marketing

CBA & Football Australia Partner To Elevate The Women’s Game

Commonwealth Bank and the sport’s governing body, Football Australia, announced today that CBA will become the official naming rights partner and bank of the national women’s team, the Matildas, Junior Matildas and Young Matildas from August 2021. M&C Saatchi Sport & Entertainment supported Commonwealth Bank to bring the partnership together with Football Australia, and looks […]

CHIANG MAI ,THAILAND - March 31, 2018 : Close up Netflix website in laptop screen. Netflix being popular internationally.
  • Media

Netflix’s Challenge To Linear TV

Netflix set to challenge linear TV! But not before letting the tyres down on James Warburton's Commodore.

by B&T Magazine

B&T Magazine
The Economist Intelligence Unit Launches “EIU Viewpoint”, Political And Economic Analysis Platform
  • Media

The Economist Intelligence Unit Launches “EIU Viewpoint”, Political And Economic Analysis Platform

The Economist Intelligence Unit (EIU), a division of The Economist Group, has announced the launch of “EIU Viewpoint”, a new digital product that combines the EIU’s expert political insights, policy analysis, and economic outlook with forward-looking forecasts and proprietary data. “EIU Viewpoint” helps businesses, academics, governments, and financial institutions stay ahead of the shifting global […]

Hospital Research Foundation Continues Fight Against ‘The Beast’ In Latest Work Via KWP!
  • Campaigns

Hospital Research Foundation Continues Fight Against ‘The Beast’ In Latest Work Via KWP!

Adelaide-based creative agency KWP! brings more than one hundred volunteers together in an onscreen battle against life threatening diseases for the sequel to The Hospital Research Foundation (THRF) Group’s ‘Together Fight’ campaign. Two 30-second TVC’s feature the return of ‘The Beast’, who comes up against a young patient and army of real-life patients, researchers, staff […]