Reebok has tapped “Off Campus” star Belmont Cameli as its latest global brand ambassador following the roaring success of the Prime Video hockey romance series.
Through a multi-season partnership, the 28-year-old actor will get on board the athletic brand’s ‘Born Classic. Worn for Life.’ platform, offering his own blend of sport, streetwear and personal style to the next generation of Reebok Classics.
Cameli plays the swoon-worthy hockey captain Garrett Graham in the series, and has quickly skyrocketed to internet obsession status.
Known for his authentic voice in fashion and culture, Cameli represents a new generation of talent shaping modern style through individuality and authenticity.
Cameli evolves Reebok’s ‘Born Classic. Worn for Life.’ campaign through imagery that feels candid, understated, and personal, meeting him on the streets of L.A. for the ultimate off-duty moment.
Cameli can be seen styling Reebok’s Club C 85 Vintage and the EX-O-FIT Hi, an every-day style staple of his in which he pulled his personal pair to shoot in the campaign.
“Partnering with Reebok was a natural fit,” said Belmont Cameli. “The Reebok Classics have been my go-to sneaker for years, they’re cool, easy to wear, and only get better with time.”
In its new era, ‘Born Classic. Worn For Life,’ positions Classics as a canvas for style and culture, the campaign illustrates how these iconic sneakers are worn, styled, and experienced in everyday life, blending heritage with contemporary expression across cities worldwide.
Notable campaign talent also includes KAROL G, PARTYNEXTDOOR, Destroy Lonely, and a range of emerging artists, influencers, and tastemakers.
Reebok currently operates in 80 countries with approximately 400 freestanding stores around the world.
