Cadbury is celebrating an astonishing five decades of Crème Eggs with a new spot rejoicing in the many ways to eat the chocolate treats.
Running for just under a minute, the ‘It’s the Creme Egg Golden Goobilee!’ spot shows there are plenty of different ways to eat a Crème Egg.
There’s the lickers who scoop out the inner filling with their tongues and there’s the bakers who top their baked treats with a few Crème Eggs. There’s also the Eggsperts, the Dippers, and the DiscrEATers.
But perhaps the most memorable way the egg is celebrated in this spot is between couple Callum Sterling and Dale K Moran—the Sharers—who lean into each other as they take a bite of either end of their Crème Egg.
“Sharers? Yeah, we are down with that,” a voice over says, as the men share the chocolate.
https://www.youtube.com/watch?v=MfykcmIAwx4
According to Out.com, the ad is one of two holiday campaigns aimed at increasing LGBTQI+ representation and outreach, with Doritos Mexico recently releasing a commercial showing a divorced father reaching out for help in communicating his acceptance of his gay son, and his boyfriend.