R.M.Williams has appointed independent agency Oodle Media to handle its above-the-line brand media planning and buying, following a competitive pitch.
The appointment will see Oodle Media drive media strategy, planning and execution across brand channels as R.M.Williams continues its brand evolution and growth both locally and abroad.
Victoria Taylor, head of marketing at R.M.Williams, said the brand was looking for a partner that could deliver both creativity and performance across an increasingly complex media landscape.
“We were impressed by Oodle’s strategic clarity, creative thinking, and challenger mindset. They understood the heart of our brand and the ambition of our future. We’re thrilled to be working with a team that brings energy, intelligence, and hustle to the table.”
Matthew Rossi, founder of Oodle Media, said the win was a proud moment for the agency.
“R.M.Williams is one of Australia’s most enduring and loved brands. To be entrusted with helping tell its next chapter is an incredible honour. We don’t take that lightly – and we can’t wait to get started.”
The appointment marks another major milestone for Oodle Media, further building its momentum as one of Australia’s fastest-rising independents. Since launching in May 2023, Oodle is now the media agency of record for a portfolio of high-growth companies including Lendi Group (Aussie Home Loans), Bare and Up, with a client roster spanning financial services, health, eCommerce and lifestyle.
The R.M.Williams appointment is effective immediately, with new campaigns set to roll out later this year.
