This year, QIC is celebrating those who love Christmas with ‘The Joy Bringers’, spotlighting those whose infectious Christmas joy pulls everyone into the magic of the season, in its new campaign via Jane Doe Creation.
An ode to those who live and breathe Christmas, ‘The Joy Bringers’ shines on those who light up their communities with acts of cheer — from wrapping presents for others to decorating their cars and shopping carts — spreading happiness everywhere they go. The campaign aims to showcase their joyful spirit, inspiring everyone to make the most of the festive season.
Launching this month across 18 QIC centres, the campaign captures a blend of fun moments, focussing on the joyful, Christmas-loving spirit of community. Designed to be participatory, ‘The Joy Bringers’ invites QIC customers to join in or simply enjoy the festive cheer, making the campaign shareable across all channels — from in-centre events through to digital and social.
This year QIC is also partnering with over 40 community groups, schools, hospitals, and charities to spread holiday cheer far and wide. Activities include coordinating Santa hospital visits, organising food and toy donations, and fundraising for local causes.
Bronwyn Cooper, head of marketing at QIC Real Estate, says: “This Christmas, we’re excited to spotlight our ‘Joy Bringers’ — the passionate individuals who fill their communities with festive spirit. This time of year can be both joyous and challenging, so we’re supporting our communities with meaningful initiatives like Santa visits to maternity wards, toy drives, and carollers at our centres.
“But more than that, we’re celebrating those who make Christmas magical. Whether it’s putting up the tree in November, handwriting cards, or playing carols on repeat, these are the people who bring joy to our lives, and we’re saying thank you.”
Jane Doe Creation executive creative producer Elissa Maine adds: “What a treat, celebrating those who love Christmas even more than Mariah… we all know a few! Collaborating with Austin Studio and photographer Michelle Tran again, along with director Lizzy Bailey ensured our shoot was full of JOY and we can’t wait to see how the Christmas’ Joy Bringers’ make this campaign their own!”
Campaign Credits:
Client: QIC RE
Head of Marketing: Bronwyn Cooper
Portfolio Manager, Campaigns: Kelly McGufficke
Campaign Manager: Holly Howell
Digital Manager: Nathan Maroon
Creative Agency: Jane Doe Creation
Executive Creative Producer: Elissa Maine
Head of Strategy: Allison Sims
Executive Creative Director: Penny Buck
Associate Creative Director: Kirrilee Phillips
Senior Copywriter: Nick Snelling
Canva Project Lead: Evan Clements
Social Director: Cara Staniforth
Social Manager: Olivia d’Albertanson
Photographer: Michelle Tran
Production Company: Austin Studio
Director: Lizzy Bailey
Producer: Celia Nicholas
Cinematographer: Gregoire Liere
Production Designer: Joanna Mae Park
Editor: Lucas Vasquez
Colourist: Ted Deacey
Online: White Chocolate
Sound: Otis
Casting: i4 Casting
