Qantas, ALDI, Myer & CommBank Take Out Top Prizes For Customer Satisfaction

Qantas, ALDI, Myer & CommBank Take Out Top Prizes For Customer Satisfaction

If there’s anything you want your brand to be known for, it’s customer satisfaction, and after Roy Morgan’s awards of the same name last night, a whole range of brands are riding the high wave.

At a gala dinner in Melbourne, Roy Morgan’s CEO Michele Levine presented 32 awards to businesses that consistently outperformed their peers throughout 2016 with their unwavering dedication to satisfying their customers – as judged by these very customers.

Lexus took home the Automotive category, while ALDI was named supermarket of the year, Myer the Department Store of the Year, and CommBank the Major Bank of the Year.

Qantas was awarded both Domestic Airline and Domestic Business Airline of the Year in the Tourism and Travel Customer Satisfaction Awards for 2016, the third year in a row for the flying kangaroo. Interestingly, Qantas was pipped by Air New Zealand just three months ago in’s Airline Excellence Awards.

Michele Levine, CEO of Roy Morgan Research, said: “Qantas clearly understand this, warding off a spirited challenge by Virgin Australia to satisfy an average 85 per cent of their leisure passengers every month of 2016, consolidating on their similarly successful results in 2015.”

The International Airline winner was Emirates, the first time the carrier has won the award.

“Big or small, first-timer or veteran champion, the 32 businesses honoured in last night’s awards may come from diverse industries but they all share one crucial characteristic: their unrivalled dedication to ensuring their customers are satisfied, and their success as rated by their customers,” Levine added.

You can see the full list of winners here:


Bank of the Year Greater Bank
Major Bank of the Year Commonwealth Bank
Building Society / Credit Union of the Year People’s Choice Credit Union
General Insurer of the Year RACT
Private Health Insurer of the Year St.LukesHealth
Risk & Life Insurer of the Year Allianz
Retail Super Fund of the Year Macquarie
Industry Super Fund of the Year Catholic Super


Auto Store of the Year Supercheap Auto
Coffee Shop of the Year Muffin Break
Clothing Store of the Year Jeanswest
Department Store of the Year Myer
Discount Department Store of the Year Target
Discount Variety Store of the Year The Reject Shop
Furniture/Electrical Store of the Year The Good Guys
Hardware Store of the Year Home Timber & Hardware
Chemist/Pharmacy of the Year Soul Pattinson
Quick Service Restaurant of the Year Guzman y Gomez
Liquor Store of the Year First Choice Liquor
Shoe Store of the Year Spend-Less Shoes
Sports Store of the Year Rebel Sport
Supermarket of the Year ALDI


Home Phone Provider of the Year Southern Phone
Home Broadband Service Provider of the Year Internode
Mobile Handset Provider of the Year Apple iPhone
Mobile Phone Service Provider of the Year iiNet

Travel and Tourism

Domestic Airline of the Year Qantas
International Airline of the Year Emirates
Domestic Business Airline of the Year Qantas


Electricity Provider of the Year Red Energy
Gas Provider of the Year Lumo Energy


Car Manufacturer of the Year Lexus



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