Qantas, ALDI, Myer & CommBank Take Out Top Prizes For Customer Satisfaction

Qantas, ALDI, Myer & CommBank Take Out Top Prizes For Customer Satisfaction

If there’s anything you want your brand to be known for, it’s customer satisfaction, and after Roy Morgan’s awards of the same name last night, a whole range of brands are riding the high wave.

At a gala dinner in Melbourne, Roy Morgan’s CEO Michele Levine presented 32 awards to businesses that consistently outperformed their peers throughout 2016 with their unwavering dedication to satisfying their customers – as judged by these very customers.

Lexus took home the Automotive category, while ALDI was named supermarket of the year, Myer the Department Store of the Year, and CommBank the Major Bank of the Year.

Qantas was awarded both Domestic Airline and Domestic Business Airline of the Year in the Tourism and Travel Customer Satisfaction Awards for 2016, the third year in a row for the flying kangaroo. Interestingly, Qantas was pipped by Air New Zealand just three months ago in’s Airline Excellence Awards.

Michele Levine, CEO of Roy Morgan Research, said: “Qantas clearly understand this, warding off a spirited challenge by Virgin Australia to satisfy an average 85 per cent of their leisure passengers every month of 2016, consolidating on their similarly successful results in 2015.”

The International Airline winner was Emirates, the first time the carrier has won the award.

“Big or small, first-timer or veteran champion, the 32 businesses honoured in last night’s awards may come from diverse industries but they all share one crucial characteristic: their unrivalled dedication to ensuring their customers are satisfied, and their success as rated by their customers,” Levine added.

You can see the full list of winners here:


Bank of the YearGreater Bank
Major Bank of the YearCommonwealth Bank
Building Society / Credit Union of the YearPeople’s Choice Credit Union
General Insurer of the YearRACT
Private Health Insurer of the YearSt.LukesHealth
Risk & Life Insurer of the YearAllianz
Retail Super Fund of the YearMacquarie
Industry Super Fund of the YearCatholic Super


Auto Store of the YearSupercheap Auto
Coffee Shop of the YearMuffin Break
Clothing Store of the YearJeanswest
Department Store of the YearMyer
Discount Department Store of the YearTarget
Discount Variety Store of the YearThe Reject Shop
Furniture/Electrical Store of the YearThe Good Guys
Hardware Store of the YearHome Timber & Hardware
Chemist/Pharmacy of the YearSoul Pattinson
Quick Service Restaurant of the YearGuzman y Gomez
Liquor Store of the YearFirst Choice Liquor
Shoe Store of the YearSpend-Less Shoes
Sports Store of the YearRebel Sport
Supermarket of the YearALDI


Home Phone Provider of the YearSouthern Phone
Home Broadband Service Provider of the YearInternode
Mobile Handset Provider of the YearApple iPhone
Mobile Phone Service Provider of the YeariiNet

Travel and Tourism

Domestic Airline of the YearQantas
International Airline of the YearEmirates
Domestic Business Airline of the YearQantas


Electricity Provider of the YearRed Energy
Gas Provider of the YearLumo Energy


Car Manufacturer of the YearLexus



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