If there’s anything you want your brand to be known for, it’s customer satisfaction, and after Roy Morgan’s awards of the same name last night, a whole range of brands are riding the high wave.
At a gala dinner in Melbourne, Roy Morgan’s CEO Michele Levine presented 32 awards to businesses that consistently outperformed their peers throughout 2016 with their unwavering dedication to satisfying their customers – as judged by these very customers.
Lexus took home the Automotive category, while ALDI was named supermarket of the year, Myer the Department Store of the Year, and CommBank the Major Bank of the Year.
Qantas was awarded both Domestic Airline and Domestic Business Airline of the Year in the Tourism and Travel Customer Satisfaction Awards for 2016, the third year in a row for the flying kangaroo. Interestingly, Qantas was pipped by Air New Zealand just three months ago in airlinerating.com’s Airline Excellence Awards.
Michele Levine, CEO of Roy Morgan Research, said: “Qantas clearly understand this, warding off a spirited challenge by Virgin Australia to satisfy an average 85 per cent of their leisure passengers every month of 2016, consolidating on their similarly successful results in 2015.”
The International Airline winner was Emirates, the first time the carrier has won the award.
“Big or small, first-timer or veteran champion, the 32 businesses honoured in last night’s awards may come from diverse industries but they all share one crucial characteristic: their unrivalled dedication to ensuring their customers are satisfied, and their success as rated by their customers,” Levine added.
You can see the full list of winners here:
Finance
| Bank of the Year | Greater Bank |
| Major Bank of the Year | Commonwealth Bank |
| Building Society / Credit Union of the Year | People’s Choice Credit Union |
| General Insurer of the Year | RACT |
| Private Health Insurer of the Year | St.LukesHealth |
| Risk & Life Insurer of the Year | Allianz |
| Retail Super Fund of the Year | Macquarie |
| Industry Super Fund of the Year | Catholic Super |
Retail
| Auto Store of the Year | Supercheap Auto |
| Coffee Shop of the Year | Muffin Break |
| Clothing Store of the Year | Jeanswest |
| Department Store of the Year | Myer |
| Discount Department Store of the Year | Target |
| Discount Variety Store of the Year | The Reject Shop |
| Furniture/Electrical Store of the Year | The Good Guys |
| Hardware Store of the Year | Home Timber & Hardware |
| Chemist/Pharmacy of the Year | Soul Pattinson |
| Quick Service Restaurant of the Year | Guzman y Gomez |
| Liquor Store of the Year | First Choice Liquor |
| Shoe Store of the Year | Spend-Less Shoes |
| Sports Store of the Year | Rebel Sport |
| Supermarket of the Year | ALDI |
Telecommunications
| Home Phone Provider of the Year | Southern Phone |
| Home Broadband Service Provider of the Year | Internode |
| Mobile Handset Provider of the Year | Apple iPhone |
| Mobile Phone Service Provider of the Year | iiNet |
Travel and Tourism
| Domestic Airline of the Year | Qantas |
| International Airline of the Year | Emirates |
| Domestic Business Airline of the Year | Qantas |
Utilities
| Electricity Provider of the Year | Red Energy |
| Gas Provider of the Year | Lumo Energy |
Automotive
| Car Manufacturer of the Year | Lexus
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