Publicis Media Unveils Group Digital Division Brisbane

Publicis Media Unveils Group Digital Division Brisbane
SHARE
THIS



Publicis Media has announced a new group digital division in Brisbane that will combine the digital teams across the group’s brands of Starcom and Zenith.

The team consists of 13 digital and performance specialists from the two media agencies, which will expand to 18 by next year. It will be led by Chris Thomas (pictured above, far left) as head of digital and Upesh Thapa (pictured above, far right) as head of performance and analytics.

Thomas has been the head of digital at Zenith Brisbane for more than two years, while Thapa has been the digital performance and analytics director at Zenith for the past year.

The Brisbane digital division will work across Publicis Media agencies and clients to develop their digital and performance strategies and help fuel business growth.

The Brisbane team will also work closely with Publicis Media’s data, technology and innovation national practice.

Publicis Media CEO Matt James said: “We have developed this unique digital group structure specifically for the Brisbane market where we are experiencing strong client growth from Zenith and Starcom.

“With increasing digital disruption, clients need a depth of expertise and skills to drive their digital offerings, effectively compete in Australia and globally, and achieve business growth. This team will help clients with their digital journey.

“In the Brisbane market, we have heard first-hand from our clients that digital disruption is a key tension in their businesses.

“This innovative, integrated approach will provide clients with support and consultation advice to help them navigate this complex and growing landscape through expertise in digital strategy, planning, negotiations, partnership development, data-driven audience buying, and measurement through one single touchpoint.”

Starcom Brisbane general manager Caleb Watson (pictured above, second from the right) said: “We are actively investing in digital expertise in the market so we can offer our clients the best digital expertise here in Brisbane. This new division will deliver that.”

Zenith Brisbane general manager Gabby Stewart (pictured above, second from the left) said: “We have some outstanding digital talent right within our group at Publicis Media, so it made sense to combine those skills to bring clients an additional level of digital thinking and that team will grow in 2018.”

Please login with linkedin to comment

Chris Thomas publicis media Starcom Upesh Thapa Zenith

Latest News

Tastemade Launches “Tastemade Me Do It” On Snapchat
  • Media

Tastemade Launches “Tastemade Me Do It” On Snapchat

Tastemade, launched the Snap Mini “Tastemade Me Do It” – a bite-sized, third-party experience that lives in Snapchat and does not require extra installation. With “Tastemade Me Do It,” Snapchatters can test their at-home cooking and DIY skills with weekly challenges, and can answer polls about their taste preferences to earn personalised stickers that they […]

Deakin University Releases ‘Opportunity’ Campaign, Via TBWA Melbourne
  • Campaigns
  • Marketing

Deakin University Releases ‘Opportunity’ Campaign, Via TBWA Melbourne

Deakin University has launched a new campaign, created by TBWA\Melbourne in partnership with Revolver which looks to lift Deakin’s long-running ‘Future belongs to the Ready’ platform to a more emotive level. Set to Berton Braley’s circa 1917 poem “Opportunity”, directed by Revolver’s Dani Pearce and featuring Jamaican/First Nations poet and multidisciplinary artist, Aurora Liddle-Christie, the […]

WPP’s Dan Forman Joins Stink Group As COO
  • Media

WPP’s Dan Forman Joins Stink Group As COO

Global creative network the Stink Group has appointed Dan Forman as its new chief operating officer. In the position, Forman will drive global growth and commercial strategy across Stink Films and Stink Studios, with the objective of expanding both companies’ offerings to more global clients. Forman, who leaves WPP, will work closely with leads across […]

Altman Solon Acquires Venture Consulting
  • Media

Altman Solon Acquires Venture Consulting

Telecommunications, Media, and Technology (TMT) strategy consulting firm Altman Solon today announces its acquisition of Venture Consulting, the largest TMT specialist consulting firm in Australia and New Zealand. Venture Consulting will start operating as part of Altman Solon in Australia and New Zealand (ANZ) today under the leadership of two of the region’s most experienced and well-respected […]

Ancestry Encourages People To Investigate Their Family Tree In New Work From Saatchi & Saatchi
  • Advertising
  • Campaigns

Ancestry Encourages People To Investigate Their Family Tree In New Work From Saatchi & Saatchi

Ancestry, the global leader in family history, has launched ‘There Could Be More To You Story’, an integrated campaign to broaden the brand’s appeal to a wider audience. Created by Saatchi & Saatchi Australia, the campaign is the agency’s first piece of work for Ancestry since winning the project in December 2020. The campaign creative […]

Commonwealth Bank And Quantium Launch New Joint Venture CommBank iQ
  • Technology

Commonwealth Bank And Quantium Launch New Joint Venture CommBank iQ

Commonwealth Bank of Australia (CBA) and Quantium have combined to form CommBank iQ, a new joint venture to help Australian businesses leverage insights from data. CommBank iQ will create a new range of data-driven products to help businesses gain a better understanding of their customers. Andrew Hinchliff, CBA’s Group Executive of Institutional Banking and Markets […]

DDB Sydney Unveils Latest Work For Volkswagen’s Amarok Ute
  • Campaigns

DDB Sydney Unveils Latest Work For Volkswagen’s Amarok Ute

DDB Sydney has unveiled its latest work for Volkswagen Amarok. The Amarok V6 W-Series is a collaboration between Volkswagen and legendary performance tuning house Walkinshaw. The integrated launch, created by DDB Group Sydney, unfolds like a tourism campaign, showing Walkinshaw Station not as a theme park or polished racetrack, but as its own world, the […]

Sara Lappage Promoted To COO Customer At QMS Media
  • Media

Sara Lappage Promoted To COO Customer At QMS Media

QMS Media has promoted current senior executive and CMO Sara Lappage to chief operating officer – customer, as the business looks to streamline processes and communication, it said. The new role will see Lappage oversee the sales, strategy, and marketing functions, enabling complete alignment across the business as QMS further expands its digital offering and […]

James Greet Joins Ben Lilley’s HERO As Chief Operating Officer
  • Marketing

James Greet Joins Ben Lilley’s HERO As Chief Operating Officer

On the back of 12 months of sustained growth from a string of agency acquisitions and new business wins including Toyota, Maybelline New York and eBay, HERO has appointed industry luminary James Greet to the newly created role of Chief Operating Officer. HERO was launched by Ben Lilley in 2020 after a rapid succession of […]

Empathy Drives Innovation For Online Florist LVLY
  • Advertising

Empathy Drives Innovation For Online Florist LVLY

National online flower business, LVLY, is leading the way with a thoughtful marketing movement designed to put customers first by allowing them to opt-out from potentially sensitive marketing messages around big calendar events.

Basketballer Liz Cambage Calls Out Australian Olympic Committee For Whitewashed Photoshoots
  • Marketing

Basketballer Liz Cambage Calls Out Australian Olympic Committee For Whitewashed Photoshoots

Liz Cambage, Australian basketball star, has taken to social media to criticise a lack of racial diversity in recent Australian Olympic Committee photoshoots, indicating she may boycott the Tokyo games. Cambage is a member of the Australian Opals basketball team, and has played in a number of elite leagues including the WNBL, where she played […]

by B&T Magazine

B&T Magazine
Ogden, Utah USA-July16,2016:Oxycontin bottle on shelf. Oxycontin in a drug known for it's addiction and theft potential.
  • Marketing

Massachusetts Sues Publicis Health For Role In Opioid Epidemic

Massachusetts state attorney Maura Healey has sued Publicis Health, a subsidiary of Publicis Groupe SA, over allegations of deceptive marketing. Healey argued that Publicis Health used unfair, deceptive marketing tactics to sell a powerful, addictive prescription painkiller called OxyContin on behalf of Purdue Pharma. According to the suit, “dangerous opioid drugs continue to kill hundreds […]

by B&T Magazine

B&T Magazine
????????????????????????????????????
  • Uncategorised

Strategic Insights Agency Nature Takes Four Gongs At Research Society Awards

B&T’s Research Agency Of The Year, strategic insights consultancy Nature, was a big winner at the Research Society Awards last night, taking home four prestigious honours. Nature won the Research Effectiveness Award for Technology and Innovation for its work for Don KRC; Managing Partner Chris Crook (main photo) was accepted into the Research Society’s Fellowship; […]

Special Group Named Global Creative & Independent Agency of the Year
  • Advertising

Special Group Named Global Creative & Independent Agency of the Year

Australasia’s leading independent creative company, Special Group, has been named the world’s best Creative and Independent Agency of the Year by one of the world’s most prestigious advertising titles – the United Kingdom’s Campaign. Special Group – which has offices in Sydney, Melbourne, Auckland and Los Angeles – was named Global Agency of the Year […]

Clemenger BBDO Sydney, Saatchi & Saatchi And Thinkerbell Awarded In Fast Company’s 2021 World Changing Ideas Awards
  • Media

Clemenger BBDO Sydney, Saatchi & Saatchi And Thinkerbell Awarded In Fast Company’s 2021 World Changing Ideas Awards

The winners of Fast Company’s 2021 World Changing Ideas Awards have just been announced, honoring the businesses, policies, projects, and concepts that are actively engaged and deeply committed to pursuing innovation when it comes to solving health and climate crises, social injustice, or economic inequality. Losing Lena by Clemenger BBDO Sydney was a finalist in […]