Computer hardware and electronics company Lenovo has selected Publicis Media to handle its global media strategy, planning and buying through a bespoke client unit.
Lenovo One Media will be housed within and managed by Performics and Spark Foundry. It will be responsible for media strategy, planning and execution, and includes all forms of traditional and digital media, as well as global reporting and tools for Lenovo’s B2B and B2C brands and Motorola.
Lenovo One Media will serve 28 markets across the Americas, EMEA and Asia Pacific, including Australia. It will be overseen globally by Andre Marciano, who will serve as its chief operating officer.
Spark Foundry Australia CEO Sue Squillace said: “We are thrilled to be working in partnership with Lenovo and Performics with a client and segment that is at the forefront of innovation and technology.
“We will connect and integrate Lenovo’s performance media planning, buying and optimisation across all markets.”
Performics Australia CEO Jason Tonelli said: “We’re delighted to partner with Lenovo to help drive growth locally through our performance marketing solutions.
“Performics is already instrumental in helping iconic brands in Australia generate direct revenue via performance marketing, and we’re excited to deliver the same for Lenovo.”
Global independent creative agency AnalogFolk has added more creative content firepower to its Sydney team with the appointment of award-winning Naomi Martin as senior copywriter and social lead. Martin’s focus will be further building the agency’s creative and strategic capabilities across editorial, branded content, influencers, creation and production. Formerly head of content at IPG Mediabrand’s […]
SkyBus’ latest ‘The Easy Way to Getaway’ campaign via newly awarded creative agency Hardhat aims to give a warm welcome to returning New Zealand travellers, letting them know the airport transfer service is ready and waiting. The win has seen Hardhat lead the charge on SkyBus’ strategy and creative across New Zealand, ensuring confidence in […]
Longtail UX, an Australian founded tech company with 70+ clients across the Americas, EMEA and JAPAC, has today announced a $2.25m supplementary equity raise in partnership with Woolworths Group’s venture capital arm, W23 and Steven Lew-owned group, Global Retail Brands (GRB). The investment builds on the $3m funding round led by Investec through its Investec […]