Australian swimwear brand, Budgy Smuggler, has teamed up with men’s natural skincare and deodorant startup, Two Dudes, in a new initiative to raise funds and awareness for Testicular Cancer.
The custom Budgy Smugglers feature a Two Dudes design on the front, and a bold “protect your little dudes”. Behind the humour and high-vis aesthetic is a serious mission to normalise
conversations around men’s health and make action easier, with $20 from every pair sold directly donated to Testicular Cancer Foundation Australia.
In Australia, testicular cancer has a very high survival rate of over 98 per cent, but despite this, around one in 10 men are diagnosed late at Stage three, where the cancer has spread to distant areas such as the chest, lungs, or liver—with embarrassment, lack of awareness, and cost continuing to delay action.
By linking each purchase to a direct donation, the campaign will help fund early detection initiatives, including the equivalent cost of over 100 GP check-ups, making it easier for more Aussie men to take that first step.
“Let’s be honest, men are good at a lot of things, but talking about their health isn’t typically one of them. They’d rather talk about anything else – sport, work, hobbies, but when it comes to their
own health, especially cancer, it tends to go quiet,” said Michael McRae, co-founder of Two Dudes.
“That silence is part of the problem, and as huge supporters for men’s health and mental health; something we pride ourselves on and actively advocate for at Two Dudes, we want to help change the current mentality. So we thought, if wearing a loud pair of Budgy Smugglers gets someone to crack a joke, start a conversation, or actually book a check, then we’ve done something that matters.”
Known for its strong advocacy for Men’s mental health and wellbeing, with 10 per cent of all profits currently going towards Men’s health, this isn’t the first time Two Dudes has stepped into the
charity space; already raising over $150,000 for Movember last year, backing campaigns that challenge stigma and push for early intervention.
“We’ve always said, if you’re going to build a brand, you might as well use it for something good. Raising $150 thousand for Movember last year showed us the impact you can have with your community, even as a startup, but this one’s more direct. It’s about removing excuses, not through awkward, in your face campaigns, but something bold and brazen that men can actually engage with,” added Tomas Tappin, co-founder of Two Dudes.
“We don’t do subtle, and neither does this campaign – it’s the kind of collaboration we love. Budgy Smuggler has always been about confidence and not taking yourself too seriously, but this is a reminder that behind the laughs, there’s a serious message. If we can get people talking, we can get people acting, and if that attention leads to even a handful of early detections, that’s a massive win!” concluded Harry Forsyth, partnerships at Budgy Smuggler.
By linking a simple purchase to a tangible outcome, helping fund check-ups, this campaign turns awareness into action.
The drop will be limited edition, launching online-only from 24 April, creating urgency around both awareness and fundraising
