Primary Communication has bolstered its leadership with the announcement of Chris Hall as chief executive officer and the promotion of general manager and current PRIA national president Jenny Muir to chief counsel.

Primary’s chairman and founder, Ms Annabelle Warren said, “Today I welcomed Chris to the helm of Primary Communication as the consultancy expands across three divisions; corporate, social policy and community engagement. Chris and Jenny will support our superb account directors delivering extraordinary long term campaigns and new business projects.”

Hall returns to Primary after becoming the longest serving NSW Chief of Staff in the current Liberal Party era. Having worked at Primary until 2010, Chris took on the role of Government Relations Director at the NSW Minerals Council during the 2010 mining super tax debate. Following that, he joined Barry O’Farrell’s campaign team as Battleground Director for eight marginal seats (of which the Liberal Party won seven). Since then Chris has been a Chief of Staff to three different ministers across diverse portfolios.

Hall said, “The experience I gained as a Chief of Staff across the portfolios of Sport, Fair Trading, Police, Emergency Services, Western Sydney, Trade, Tourism and Major Events over the past six years has set me up with a unique perspective to offer clients strategic and operational communication advice. Primary is already well known as a specialist advocacy service, and we will build the government relations and political strategy offering for a number of major clients.

“I am looking forward to working with the team on an already incredibly strong business model which delivers senior staff to drive outcomes for clients in manufacturing, engineering, energy, health, education, technology and government services.

Warren also welcomed Jenny Muir’s promotion to replace her as Chief Counsel saying, “Jenny is our most senior team member and her experience in developing and delivering strategic communication campaigns is unparalleled. Jenny has been a key member of the Primary Communication team since 2007 and has been serving as the PRIA National President since her election in 2016.

“The new structure reflects our dynamic team to lead Primary Communication into the future and to continue to provide the high quality personalised service that our clients have come to know and expect,” Ms Warren concluded.

Featured image: Left-right Jenny Muir, Chris Hall, Annabelle Warren