Pinterest has unveiled Assistant—the first AI-powered, visual-first collaborator that transforms online shopping and discovery. Whether consumers are searching for the perfect outfit for a first date or new bedding for winter, Pinterest Assistant solves the “I’ll know it when I see it” problem that a lot of people face when shopping.
Talk to Pinterest Assistant and consumers will get proactive recommendations that fit their style, leveraging the diverse content and actions from nearly 600 million monthly active users on Pinterest. For example, “I need new throw pillows that match my living room decor” prompts Pinterest Assistant to draw from that particular persons’ saves, boards, collages, and others with similar tastes, to deliver pillows tailored to your specific design aesthetic.
Unlike traditional search or chatbots, which are helpful once people already know what they’re looking for, Pinterest Assistant is designed for the moments when they don’t. It offers visual, personalised and proactive recommendations, like a best friend suggesting the perfect new look. Pinterest Assistant is a personal collaborator, allowing consumers to discover, get inspired and shop all in one place.
“People, especially Gen Z, say that the magic of Pinterest is that it ‘just gets me’, whether that’s finding the perfect outfit or knowing your distinct style,” said Bill Ready, CEO. “With Pinterest Assistant, we’re supercharging that magic by leveraging AI to help our users discover and shop like they would with that person who knows them best.”
The AI behind Pinterest Assistant and our recommendations
Pinterest has become the go-to platform for Gen Z shoppers as they curate outfits, decorate rooms and plan life’s biggest milestones. Each one of these are unique to Pinterests platform and makes its AI smarter. Pinterest systems learn from these billions of signals and its proprietary Taste-graph and it’s why its latest multimodal AI model for visual search outperforms off-the-shelf models by over 30 per cent on the relevancy of shopping recommendations.
What sets Pinterest Assistant apart is its visual-first AI, which uses real-time, conversational descriptors and first-party actions to deliver visual inspiration and shoppable products. This evolution expands multimodal search, allowing context to seamlessly flow between images, voice and text. With voice-enabled conversation, searching on Pinterest becomes even more visual and closer to how people shop in real life.
Currently in beta in the US, Pinterest Assistant will roll out to Australia in 2026.
