Myer has released the next chapter in its ‘My Store Is’ style series to celebrate the arrival of GAP with a new campaign starring Olivia De Jonge, Rome Champion, Isaac Quaynor, and Kat & Yianna Velos.
GAP’s return is the latest in a series of brand announcements at Myer including TOPSHOP, Sportscraft, Lioness and The Wolf Gang.
This is De Jonge’s second major campaign with Myer, after fronting the arrival of TOPSHOP in February this year. To celebrate GAP’s arrival, De Jonge is joined by Rome Champion, Isaac Quaynor and Kat & Yianna Velos.
Champion, is an Australian hip-hop dancer, creative and choreographer, supports the dance and creative nature of the GAP brand.
Isaac Q, AFL player with Collingwood Football Club and Kat and Yianna Velos, the sisters behind the Golden Groves Olive Oil.
Myer’s chief merchandise officer Belinda Slifkas said GAP’s return to Australia is a major moment, and follows a recent revival of the brand globally.
“In recent years, Gap has re-established itself as a cultural force and is clearly resonating with a new generation of shoppers – particularly through its social led campaigns featuring the likes of Troye Sivan and Katseye,” she said.
“We’re well underway in refreshing our brand portfolio to attract new customers, especially younger Australians seeking fashion that feels contemporary and trend-forward. Gap aligns perfectly with this direction.”
The campaign by Howatson+Company continues the ‘My Store Is’ platform as an invitation for every Australian to find and curate their own personal style.
Credits
Client: Myer
Creative Agency: Howatson+Company
Production Agency: Howatson+Company
Media: Essence Mediacom a WPP media brand
