PHD had been appointed to deliver integrated media strategies, planning and buying duties for ekaterra, the world’s largest tea business. ekaterra’s core brands include Lipton, PG Tips, Pukka, & T2.
On the appointment, Aparna Sundaresh, chief marketing and digital officer, ekaterra, said: “I am delighted to partner with the talented team at PHD on our journey to grow a world of well-being.
Our iconic tea brands like Lipton, PG Tips, Pukka, T2 and many more have deep cultural resonance. I look forward to bringing the power of these brands into every household through agile, effective, and innovative media thinking.”
Mark Jarrett PHD Group CEO Australia said: “We’re excited to be teaming up with some fantastic brands, some with a 100+ year heritage and some newer challengers in the ekaterra portfolio”
Philippa Brown, WW CEO, PHD, said: “PHD is thrilled at the prospect of working with ekaterra. We have enjoyed our interactions with the entire team and found the process collaborative, transparent and expertly managed. We are excited to help the brands achieve a disproportionate share of attention as we work to achieve sustainable and consistent growth over the coming years.”
The appointment is effective from August.
The appointment follows recent wins by PHD Australia, including Celebrity Cruises, Swisse and the Brisbane Festival.
In this guest post, Azadeh Williams, the founder and managing director of AZK Media. Candidly shares with B&T how she’s gone up against the glass ceiling and what she has learned. Williams (main photo) has consistently been recognised as B&T’s Women in Media and Women Leading Technology. She’s a force within the industry, with a […]
Sydney PR agency InsideOut PR has been appointed for Prestige InHome Care, an in-home aged care service with a focus on media relations. InsideOut PR worked with Prestige Inhome Care back in 2013 and again in 2017 launching their public relations and advertising program; and supporting their growing profile in the market. Founder and CEO […]
We Are Social is bolstering its cultural insights offering with the promotion of Susie Hogarth (lead image) to the role of global head of cultural insights. Hogarth, the former senior research and cultural insights director for We Are Social UK, takes over the global role from Lore Oxford who has left the company. Hogarth will […]
In the wake of The Block returning on Sunday night, 9Podcasts has announced the launch of The Official Block Podcast, hosted by Shelley Craft. The new production will run alongside the 18th season of The Block, in which five teams must each build a 500-square metre homestead, with a room reveal every Sunday night. The […]
The first major exhibition of advertising and communication design in the NGV’s history, The Rigg Design Prize 2022 highlights the creativity underpinning the work of eight leading Australian-based agencies. For the exhibition, each agency will develop a suite of campaign assets – including billboards, street posters and moving image – to celebrate how creativity can […]
After 11 months of quietly building up their new business Queen Charles, Alex Carr (pictured, left) and Jon Kelly (pictured, right) have finally found enough time to launch their brand and experience consultancy to the wider market. Based in Sydney, Queen Charles aims to help businesses of all shapes and sizes consistently stand out and […]
Dentsu International has announced the appointment of Michael Bass (pictured) as chief trading officer, media, Dentsu Asia Pacific. With over 20 years’ experience, Bass’ career has included a range of senior investment and trading roles across the media sector. Bass spent seven years at IPG Mediabrands as trading director of Initiative and subsequently moved on […]