PepsiCo Australia and the Shift 20 Initiative have announced a new partnership, recognising PepsiCo as an Official Brand Partner of the Shift 20 Initiative with two of its iconic brands, Red Rock Deli and Gatorade.
Almost 20 per cent, or 4 million Australians, live with a disability, yet only 1 per cent of people with disability are represented in advertising. Pioneered by the Dylan Alcott Foundation, the Shift 20 Initiative represents a coalition of the nation’s top brands working towards increased disability representation, inclusion and accessibility in marketing and communications.
With the aim to shift perceptions of individuals with disability through increased representation, the new partnership will see PepsiCo working with Shift 20 to develop new campaigns for Red Rock Deli and Gatorade that are inclusive of disability.
PepsiCo staff will also benefit from Shift 20’s ongoing training and education around disability representation and inclusion alongside other Shift 20 Partners.
The partnership forms part of PepsiCo Australia’s ongoing DE&I commitment to fostering a diverse workforce and creating a collaborative, equitable and inclusive space.
“We are so proud to join the Shift 20 Initiative in its mission to influence positive change for every Australian living with a disability. Creating a diverse environment that puts its people first is at the heart of how we operate at PepsiCo, and we look forward to furthering our efforts in this space with Shift 20,” said Kyle Faulconer, CEO ANZ at PepsiCo.
“We are so excited to have PepsiCo on board as a Shift 20 Partner. To have such iconic brands recognise the importance of disability representation and inclusion is huge, and we’re looking forward to consulting on future campaigns for Gatorade and Red Rock Deli to ensure that we’re representing the nearly 20 per cent of Australians who live with disability,” said Priya Addams Williams, Shift 20 Initiative lead at the Dylan Alcott Foundation.
The partnership, already in motion, will last for 12 months from October 2024.
