Dog food maker Pedigree is using a new campaign to celebrate the pugnacious heroics of smaller dogs.
Out of the US, the fun work is the brainchild of the brand’s creative agency BBDO New York and includes two TVCs and even an accompanying comic book and Instagram campaign.
The witty cartoon-styled ads are for the Mars-owned brand’s small dog food range.
Commenting on the work, the brand’s VP of marketing, Craig Neely, said: “Anyone who has met a small dog knows that their personalities are not proportionate to their size. Whether they think they’re rescuing their human from the ‘evil’ mailman or hypnotising them with their puppy-dog eyes, all small dogs have this superhero complex.”
Check out the fun below: