Next gen betting platform, Picklebet has launched its first major brand platform, marking an unflinching entrance into Australia’s betting landscape. Picklebet, originally established in 2017 as an esports betting platform, has grown steadily to now be in a position to take on the market leaders, and now offers online wagering across all major sports and racing.
“This isn’t just our first brand campaign—it’s a statement,” said Damon Oudejans, co-founder at Picklebet.
“One that says Picklebet is here to entertain, to shake things up, and to bring a new kind of energy to betting culture. We didn’t want a brand campaign that blended in—we wanted one that kicked the door in. Something loud, a little unhinged, and unmistakably us. And with the help from the gang at Kerfuffle, that’s what we’ve done.”
“When we started Kerfuffle, we weren’t looking for safe. We were looking to partner with businesses who have a bold ambition to really put themselves out there,” said Josh Stephens co-founder and CCO at Kerfuffle.
“Enter Picklebet—a team with zero interest in blending in. Together, we set out to create work that doesn’t just command attention, but gets a reaction—preferably loud, possibly confused, definitely entertained… and this is just the beginning.”
The integrated campaign, directed by Jesse James McElroy via The Sweetshop and supported by an original score by Partiboi69, will roll out nationally across all channels.
Credits:
Client: Picklebet
Creative Agency: Kerfuffle
Production Company: Sweetshop Director: Jesse James McElroy
Producer: Melissa Weinman
Co-Managing Director: Edward Pontifex Co-Managing Director: Greg Fyson
Executive Producer: Kate Roydhouse
Director of Photography: Aaron McClisky
Production Designer: Ruby Mathers
Prosthetics: Odd Studios
Post Production: ARC Edit
Post Production Producer: Winnie O’Neil
Editor: Jack Hutchings
Colourist: Fergus Rotherham
Online: Eugene Richards
Sound: Bang Bang Studios
Sound Engineer: Sam Hopgood Music Composition: Partiboi69 Music Supervisor: Charmedimsure
Content Production Company: Eric, Tom & Bruce Content Director: Jake Ward
Brand Photography: Chris Budgeon Re-touching: Dave Merce
