Paramount Australia has unified its linear and digital television offering under a single sales proposition, with Grant Madigan commencing as vice president, sales.
Madigan will assume responsibility for the Australian sales function and report directly to Paramount Global’s president of international markets advertising sales, Lee Sears. Madigan was previously head of commerce and sales operations at Paramount.
Sears said: “Bringing together our linear and digital capabilities under a single, cohesive sales team is the right move for our partners and the right move for the market.
“Grant is exactly the leader we need to drive that agenda in Australia, commercially sharp, deeply connected to the industry, and focused on delivering outcomes that matter to advertisers.”
Madigan said: “We have a talented sales team at Paramount with a real appetite to push what’s possible, guided by experienced leadership across the country and backed by a content catalogue reaching more viewers across more platforms than ever.
“I’m looking forward to working closely with Nick, Di, Tamar and the broader team, in evolving our market offering and delivering powerful outcomes for our advertisers and partners.”
Madigan’s direct reports include Nick Bower, general manager sales; Diane Ho, national digital sales director; and Tamar Hovagimian, director of national advertising partnerships.
