The nation’s independent media agency sector swapped their suits for rubber gloves yesterday for the Independent Media Agencies Australia’s (IMAA) annual Indie Clean Up Australia Day.
More than 200 independent media agency staffers, IMAA members and partners came together for a cause on March 18, helping to clean up Australia as part of the industry’s largest sustainability initiative.
This year, clean-ups were held in Brisbane, Melbourne, Sydney and Thirroul, with 23 independent agencies, along with 15 IMAA media partners and IMAA staffers, uniting to collect more than 150kg of rubbish.
Now in its 36th year, Clean Up Australia has become a national movement, with community clean-up events, school programs and waste reduction and recycling initiatives held annually in March, in aid of a cleaner Australia.
The IMAA launched its Clean Up Australia Day initiative in 2023, with the aim of bringing together IMAA member agencies for clean-up events across multiple cities. Since then, the number of clean-ups and agencies involved has continued to grow, reaching record numbers this year.
The independent media agencies involved in this year’s clean-ups include ABL Digital, Apparent, Benedictus, BFJ Digital, Connected, Equality Media + Marketing, Giles Cain, Lexlab, Media Republic, Noisy Beast, Pearman, Sweeneys, Team Lewis, TFM Digital, The Media Store, The Wild Ones, Thinkerbell, Vonnimedia, WhiteLabs and Yango, along with IMAA partners Bishopp, Bliss, Go Transit Media Group, IAS, Mamamia, Meta, Microsoft, News Australia, Nexxen, QMS, SBS, Seven, Taboola and Vistar Media.
All involved raised money for vital resources to help educate people on the importance of litter prevention, critical environmental waste streams and environmental issues.
“We’re proud to continue to partner with Clean Up Australia on this important initiative. Every year, our members respond enthusiastically to the call to participate in our clean-ups – it’s a fantastic opportunity for our agencies and partners to give back to their local cities, volunteering their time to preserve the environment for today and tomorrow,” IMAA CEO Sam Buchanan said.
“The Indie Clean Up is just one part of our commitment to our sustainability program, which is designed to drive environmental action, education and industry change. As an organisation, we’re committed to undertaking activities that help reduce emissions and conserve the natural environment, while also providing opportunities for greater education and awareness around climate action and carbon reduction.”
