Global omnichannel retail media platform Osmos has launched in Australia and New Zealand, brining its AI-powered retail media platform to help retailers scale high-performance and unlock first-party data opportunities.
The expansion comes as retailers and brands across the region accelerate investment in retail media, prioritising measurable performance, closed-loop attribution, and privacy-safe activation of first-party data as traditional digital targeting models continue to evolve.
Osmos’ platform supports end-to-end retail media execution across onsite, in-store and offsite touchpoints, enabling retailers to unify owned inventory, streamline campaign operations, and optimise performance through advanced analytics and AI-driven automation.
“Retail media has become a core revenue engine for leading retailers globally, and Australia and New Zealand are reaching the same inflection point,” said Ashish Mehta, CEO and co-founder of Osmos. “Osmos is built to help retailers move from opportunity to execution at speed – delivering production-ready retail media programs without the long implementation cycles that have traditionally slowed adoption.”
Removing Barriers to Retail Media Scale
While retail media momentum continues to grow across ANZ, many retailers still face structural challenges when building RMNs, including fragmented channel execution, limited internal resourcing, and difficulty converting first-party insights into consistent, repeatable media performance.
Osmos addressed these challenges through rapid deployment, modular integrations, and a unified omnichannel framework that supports monetisation across ecommerce platforms, digital in-store environments, and mobile experiences.
Proven Global Performance
Osmos’ expansion into Australia and New Zealand follows sustained demand from retailers and brands across multiple international markets. The company works with global brands including PayPal and DFI to improve retail media performance, operational efficiency, and advertiser outcomes, while enabling more relevant advertising experiences for shoppers.
“We’ve seen strong results across India, the Middle East, the US, and Asia-Pacific markets,” Mehta added. “Australia and New Zealand represent a significant growth opportunity, and we’re bringing proven infrastructure and execution maturity to support the next phase of retail media adoption in the region.”
Strategic Leadership for ANZ
To support regional growth, Osmos has appointed Josh Forsyth as director of sales, ANZ. Forsyth brings deep retail media and AdTech experience, most recently leading APAC sales at Zitcha, with prior commercial roles at Vistar Media and The Trade Desk.
Based in the region, Forsyth will focus on building local partnerships and helping Australian and New Zealand retailers maximise the value of their first-party data assets through scalable retail media programs.
“The ANZ retail media market is moving quickly, but technical complexity remains a major barrier to execution,” said Forsyth. “Osmos’ ability to deliver production-ready RMN infrastructure in weeks – not quarters is exactly what retailers have been waiting for. I’m excited to help the region move beyond planning and pilots into scaled, high-performance execution.”
Supporting Retailers at Every Stage
Osmos offers managed services that enable small and mid-sized retailers to launch and operate RMNs without additional headcount or specialised technical teams. This lowers the barrier to entry for retailers looking to monetise owned channels and offer brand partners measurable, performance-driven media opportunities.
