OpenX will expand collaboration with News Australia to bring CTV inventory from Tubi to programmatic buyers in Australia.
The move leverages OpenX’s biddable CTV platform to deliver transparency, brand safety, and flexible access to Tubi’s streaming audience.
As more Australians shift their viewing time to streaming and ad-supported platforms, CTV ad spend in Australia is projected to surpass A$2 billion by 2029. This growth underscores the importance of biddable CTV, which offers buyers, greater flexibility and opens television advertising to emerging, high-quality brands.
News Australia will bring Tubi’s viewer-driven signals together with OpenX’s transparency, flexibility, and brand safety standards to meet growing advertiser demand for premium programmatic CTV.
News Australia head of streaming and digital strategy, Dianna Molinaro said: “Working with OpenX allows us to scale access to Tubi’s inventory while maintaining the high standards of quality, brand safety, and viewer experience that advertisers expect from News Australia–represented assets,”
Open X vice president, publisher development EMEA and APAC, Mitchell Greenway said: “Partnering with a market-leading media owner like News Australia and bringing Tubi’s premium CTV inventory to buyers demonstrates our commitment to building a trusted, high-quality programmatic CTV marketplace in the region. Together, we’re giving advertisers exactly what they’re asking for: premium content, transparent supply paths, and technology designed for performance,”
