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Reading: oOh!media Revenues Up 18.2% And Profit Up 40% In Impressive Half Year Results
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B&T > Media > oOh!media Revenues Up 18.2% And Profit Up 40% In Impressive Half Year Results
Media

oOh!media Revenues Up 18.2% And Profit Up 40% In Impressive Half Year Results

John Hanrahan
Published on: 23rd August 2016 at 9:56 AM
John Hanrahan
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3 Min Read
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Out of home operator oOh!media has announced its financial results for the half year ended 30 June 2016 which included revenue and profit growth, margin expansion, and an increased interim dividend payment of 4.0 cents per share.

oOh! remains ahead of digital rollout targets set in 2015 and during the half introduced a further seven large format premium digital Road billboards and 11 digital Retail Evoke banners across Australia and New Zealand. The business has also successfully integrated the Inlink acquisition, which increased the number of digital assets by 2,800 and has performed above expectations.

Highlights of today’s announcement included:

  • Revenue of $146.6m up 18.2% on prior corresponding period (HY15: $124.1m)
  • Gross profit of $60.1m up 40.0% on prior corresponding period (HY15: $43.0m)
  • Gross profit margin expansion to 41.0% (HY15: 34.6%)
  • EBITDA of $26.8m up 32.7% on prior corresponding period (HY15: $20.2m)
  • EBITDA margin expansion to 18.3% (HY15: 16.3%)
  • NPATA of $11.4m up 34.8% on prior corresponding period (HY15: $8.5m)
  • Adjusted earnings per share of 7.6 cents per share (HY15: 5.7cps)
  • Interim fully franked dividend of 4.0 cents per share (HY15: 2.8 cps)

oOh!’s CEO, Brendon Cook, said: “The business posted strong results, with diversified revenue growth underpinned by solid margin expansion. We delivered a number of key initiatives against our strategy which sets the roadmap for continued sustainable growth.

“We are investing now to be the new media business of today and into the future. This is being achieved by building a diversified and unparalleled portfolio of assets to deliver a world-leading approach to audience based connections.

“The Out of Home market continues to grow through digital asset conversions, and we continue to be a leader in the industry in this regard. Our strategy is an end-to-end digital strategy, offering the most advanced metrics to create unmissable campaigns for our clients by integrating Out Of Home advertising with mobile, online and social media offerings.

“This has driven an increase in digital revenue as a proportion of total revenue, representing 44.5% at the end of this period. This is well ahead of our target set in 2015 to have digital revenue of between 45%-50% of total revenue by the end of 2018.”

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By John Hanrahan
John Hanrahan is one of Australia's most experienced business journalists, TV reporters and producers. He is currently a Senior Consultant and Media Director with Lighthouse Communications Group in Sydney whose clients include Testra Business, the Clarius Group of recruitment companies, out of home advertising company oOh!media,eco adventure park TreeTops, the young Australian entrepreneurs organisation, ENYA, Access Digital Entertainment and private equity company Wolseley.. Lighthouse handles the national media for the Telstra Business Awards and the Telstra Business Women's Awards. He has worked for John Fairfax and Sons, News Ltd., 2GB, 2UE, ABC Radio, Channels 7 and 9 and ABC TV. He has also worked in newspapers in the UK and United States. For three years he was managing director of the joint US-Australian television production company Taffner Ramsay Productions. From 1994 to 2003, he worked as a reporter and producer on the Nine Network's national Small Business Show. Prior to that he was Australian editor of the Los Angeles based business daily newspaper The Hollywood Reporter and then editor of Australia's Dynamic Business magazine. He has also worked as a senior account executive for a PR and Advertising company. And has worked in the newspapers in the UK, Europe, Asia and the US. He has also owned his own business communications consultancy - John Hanrahan Business Communications. Previous clients include GetData Software (www.getdata.com), Oilcheck (www.oilcheck.com.au), the SSHED business incubator (www.sshed.com.au). JHBC provided local and international public relations, marketing, web content development and writing and media training. Specialties: Lighthouse Communicatations Group offers experienced public relations and marketing strategy and media coverage in newspapers,magazines, radio and television, plus website business content writing and search engine optimisation advice.

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