oOh!media has extended its long‑term partnership with Australian Open in a multi‑year deal to bring the cultural impact of the Grand Slam to millions of Australians.
Throughout the three-week tournament, which includes opening week and two weeks of main draw competition, brands can connect with audiences at every stage of the event. OOH content will deliver countdown moments, breaking headlines, live scores and match highlights, in real time and across all seven oOh! formats.
During AO26, advertisers such as Jacob’s Creek, Qantas Frequent Flyer, Philips, Adobe, NRMA Insurance and Airtasker connected their brands with oOh!’s tennis content to reach audiences across the country at scale.
For the first Grand Slam of the year, Melbourne drives more than 3.38 million passenger movements through Melbourne Airport alone. With oOh!’s national OOH network present from arrival to departure, the AO becomes one of summer’s most visible cultural moments.
“This is the biggest event in the world during January, and we want to be across every screen possible. Our partnership with oOh! enables us to reach more eyeballs, build more interest in tennis, and connect with fans wherever they are. In addition, we have a huge international and interstate audience and when they step off the plane, the first thing they see is Australian Open content across Melbourne Airport. That is the impact of our partnership, which continues to grow stronger each year,” said Tennis Australia director of audience Phil Brook.
“Collaborating with the Australian Open lets us create richer, more relevant moments for brands and audiences alike, with dynamic digital content delivered in the right context driving measurable uplift for advertisers. As we reach the defining month of summer, it is a clear demonstration of how oOh! helps brands cut through and connect on an unmissable scale. It is the ideal time for marketers to explore how these moments can elevate their summer campaign activity,” oOh!media chief product and marketing officer Bel Harper added.
This year’s Australian Open saw a record attendance of more than 1.37 million attendees across the three-week event. In 2025, the AO injected nearly $565.8 million into the Victorian economy.
