oOh!media has expanded its partnership with QIC to represent its large format digital screen network. The portfolio includes 28 screens across nine retail destinations along Australia’s eastern seaboard.
As part of the extended contract, oOh! will also represent 33 small format digital screens across QIC’s portfolio, which aligns with QIC’s real estate strategy to fully digitise their media platform.
QIC manages a portfolio of some of shopping destinations including Eastland in Melbourne’s eastern suburbs; Canberra Centre in the nation’s capital, Robina Town Centre on the Gold Coast and Grand Central in Toowoomba.
“We are delighted to have renewed and extended our partnership with QIC. These highly valuable shopping centres along the eastern seaboard reach shoppers in premium environments along the path to purchase. The continued digitisation and upgrading of our assets will further enhance the customer experience while providing brands with more opportunities to reach them at scale,” said Robbie Dery, chief commercial operating officer, oOh!.
“We value our long-term relationship with oOh!media which understands the needs of customers in what is a rapidly evolving retail media sector. This expansion aligns with QIC’s commitment to delivering high-quality experiences to a diverse and engaged audience,” added Sally Harding, head of alternative income, QIC.
This partnership includes the introduction of new large-format displays at Castle Towers in Castle Hill, which attracts 20 million visitors annually. Other centres include Hyperdome, located in the Brisbane-Gold Coast growth corridor just 20 minutes south of Brisbane, Watergardens and Woodgrove, situated in Victoria’s expanding western corridor.
All centres will be live by December 1.
