Omnicom Oceania has appointed strategic communications and corporate reputation specialist Kate Racovolis as head of communications.
It is a newly created role to support the business’s integrated marketing, technology and advisory capabilities across the region.
Racovolis is well known in the media and marketing sector as a business journalist who was previously editor of The Growth Agenda at The Australian. There she led coverage of Australia’s media, marketing and advertising industry and championed the role of creativity and marketing as drivers of business growth.
Her experience also includes senior editorial roles serving executive and board audiences, alongside advising organisations and executives on thought leadership, reputation and stakeholder engagement.
Reporting to chief marketing and communications officer Kim Hamilton, Racovolis will lead Omnicom Oceania’s communications function. She will support executive leadership, corporate reputation and strategic engagement across the business.
“Kate brings a unique combination of journalism, communications and industry experience, having previously worked closely with many of the leaders, businesses and ideas shaping Australia’s business, marketing and communications landscape,” Hamilton said.
“Through her work at The Growth Agenda and across a career spanning journalism and communications, Kate has contributed to important conversations around growth, marketing effectiveness and business impact. That perspective, combined with her understanding of reputation and stakeholder engagement, makes her a strong addition to our leadership team.
“Our clients have incredible growth stories to tell, and Kate will play an important role in helping bring those stories to market, while elevating the conversations shaping the future of marketing, communications and business growth.
Racovolis said: “Throughout my career, I’ve had a front-row seat to how businesses grow, transform and compete – and the role marketing and creativity play in driving that. What attracted me to Omnicom Oceania is the ambition behind the business, the calibre of its people and the opportunity to work with some of the industry’s most talented leaders and specialists.
“I’m genuinely excited to be joining at such an important moment for the business. I’m looking forward to supporting our leaders, showcasing the depth of expertise across the group, demonstrating the impact we create for clients and telling the stories that move our industry forward.”
