Bastion has appointed Sharon Adams as head of operations, based in Melbourne, marking at step in strengthening the agency’s operating model as it continues to scale its integrated offering for clients locally and globally.
Adams joins Bastion with more than two decades of experience leading operational excellence across both agencies and creative businesses. She brings deep expertise in agency operations, workflow optimisation, resource management and integrated delivery, having held senior operational leadership roles at Plus Also Studios (Howatson+ Co), CHEP Network and Clemenger BBDO across creative, production and digital environments.
In her new role, Adams will work closely with Bastion’s leadership team to enhance operational efficiency, support cross-disciplinary collaboration and further evolve the agency’s integrated model to meet the changing needs of modern marketers.
Cheuk Chiang, Bastion Group CEO, said the appointment reflects Bastion’s continued investment in building the infrastructure and capability required for its next phase of growth.
“Sharon is an exceptional operational leader with a proven ability to bring together people, process and capability in a way that drives stronger performance,” said Chiang.
“As Bastion continues to grow and deliver increasingly integrated solutions for clients, strengthening our operating model is critical. Sharon’s experience and leadership will help ensure we continue to scale effectively while maintaining the agility and collaboration that sets Bastion apart, putting both our business and our clients in a stronger position of strength for future growth.”
Adams commented she was excited to join Bastion at a time of continued momentum and evolution for the business.
“Bastion has built an incredibly strong reputation for delivering integrated thinking and modern marketing solutions that genuinely connect with audiences,” said Adams.
“What attracted me to the business was its entrepreneurial spirit, ambitious growth trajectory and commitment to collaboration across disciplines. I’m looking forward to helping strengthen the operational foundations that support great work, great people and continued growth.”
